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podcast episode

How to re-engage with your email list

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As many people are now encouraging you to grow your list, we share a straightforward tactic to re-engage with your email list

In this short class, you’ll learn about a couple of ideas that you can implement to power up your email strategy.

As many people are now encouraging you to grow your list, I want to give you some food for thought about ways to re-engage with your email list.

A list that is not engaged is a list that doesn’t open your emails, doesn’t click on your CTAs, and doesn’t buy from you. Your overall deliverability rate will be negatively affected if your list is not engaged: as you can well imagine growing a healthy list is critical.

Email deliverability is the ability to deliver emails to subscribers’ inboxes. Some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking. (Campaign Monitor, 2019)

What can you do to improve your deliverability? You want to make sure that you understand how you can re-engage with your subscribers every once in a while.

I want to give you a couple of ideas that you can implement for yourself.

Segment your email list

I cannot stress it enough. It’s essential to segment your audience because this will be the first way you can better re-engage your email list. By segmenting people better, you will send them emails that tap into their specific needs. Remember, emails are personal relationships at scale.

Segmenting is incredibly powerful (see MailChimp’s stats), and it allows you to take a more personalised approach.

There are a variety of ways that you segment your list.

  • You can start thinking about location, a simple way to start breaking down your list. Think about whether location is crucial to you, or is there any other thing that differentiates your audience, and it’s fantastic.
  • Demographics can also be common, including age, family status, or gender.
  • Finally, you can also start segmenting based on interests based on tagging.

There are countless ways to segment your list; the bottom line is that you want to send fewer emails to the overall people you have subscribed. People are more likely to open an email that speaks to their location, interests, or current wants and needs. Overall, you should segment your list first, so make sure you do that before jumping into the next steps.

Offer exclusive newsletter-only content

You segmented your list; well done! It’s now time to work on the next step. Create an email that has a sense of urgency by offering them exclusive content. In a way, people in your database are still part of our community, and giving them something unique makes them feel appreciated. As a bonus, you encourage them to open your email. In email marketing engagement is often calculated as open rates, and click-through rate.

Creating a specific freebie or a different perk that only your newsletter subscribers can access can be a great way to incentivise them to open and click-through your email: every two months, we release a newsletter-only guide or resource to reward them.

Instead of sending them YET to another form (and hence duplicating your leads or confusing your subscribers), you can use Spark Loop’s free magic link tool.

That helps us boosting engagement by creating an appointment for them. What can you make, or what can you offer that will be only exclusive to your audience?

We send a new bespoke resource every two months. That might be a bit too much for you to create. However, if you’re already making a new lead magnet for new subscribers, you could send this new video, worksheet, or magnet also to your current list as a thank you.

Tools & resources from today’s class

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