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Instagram Collabs and Live Scheduling: all you need to know

So much happened in the world of social. IG officially launched Instagram Collabs, opened desktop sharing to everyone and introduced a ‘Live Scheduling’ feature. 

Instagram Collabs allow you to invite someone to collaborate on a Feed post or Reel so that they can share the content with their followers. Both sets of followers will see posts and videos shared. Views, likes and comments will also be from both accounts.

This feature presents an excellent opportunity for podcasters, professionals, experts, and even brands looking to collaborate on Reels and much more. However, Becca is a bit skeptical – what will stick?  And yes, Fab brings her famous pasta analogy back for you to enjoy.

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