In the first episode of 2021 (cue party poppers) Fab has a chat with Dan Murray-Serter, co-founder of Heights, to talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!). In fact, expect the unexpected, including the guest appearance of the fluffiest cat in the UK.
At the beginning, they used their newsletter to communicate with people about what what behaviours they use related to the topic.
They went out and did a bunch of user research from people that were reading the newsletter, and asked them about their behaviours, what they did to look after their brains, what they did to look after their general well being: “this idea of supplements and vitamins came up all the time, in terms of people starting a habit, not finishing it and showing us what they had in all of these things became really obvious to us.”
About Dan Murray-Serter
Dan is the Co-Founder of the brain care company Heights. He is also the host of the UK’s top business podcast, Secret Leaders. Dan’s focus on writing about mental health and science comes from his own experience battling anxiety, burnout, depression, and insomnia – and his experience of solving a lot of this through diet and supplementation is exactly what led to him starting Heights.
- Social Media: Linkedin / Twitter / Instagram
- UK’s #1 Business Podcast: Secret Leaders
- Website: Heights
Resources mentioned
- Heights newsletter: Read one here
- Email marketing course: Find out more
- Klaviyo: find out more
- Viral loops: find out more
