April 3 @ 1:00 pm – 5:00 pm UTC+1
£57
Join us for half a day of live workshops where we unlock the psychology behind archetypes and show you exactly how to align your brand with your audience, so your messaging, visuals, and entire brand presence scream YOU (in the best way possible).
We’ll spend one afternoon digging deep into brand archetypes, giving you real know-how you can use right away. Instead of figuring things out on your own later, you’ll work on your brand right there with us guiding you.
Session 1: The Psychology of Brand Archetypes
- Unpack the psychology behind each archetype and how they shape consumer perception.
- Define whether you’re a Hero, a Sage, or maybe even a Jester.
- Learn how to bring your archetype to life in your messaging and marketing.
Session 2: Aligning Your Archetype to Your Audience
- Understand your audience’s pain points, needs, and desires.
- Learn how to align your archetype with what your audience craves.
- Craft campaigns, visuals, and messaging that build deep emotional connections.
Session 3: Hot Seat Implementation & Feedback
- Present your brand archetype strategy and get real-time feedback from experts.
- Learn from others’ challenges and solutions in implementing their archetypes.
- Get actionable tips to perfect your brand’s archetype expression.
