In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out to get into marketing.
They also dig into what’s really going on with social media right now – especially all the changes with Instagram and TikTok – and how marketers can stay on top of their game without losing sight of what matters.
About Emma York
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
“You don’t know what you don’t know, and you don’t know if you love creative social content creating, and you don’t know if you love ads or you prefer organic. Until you do dip your toe into a little bit of everything, it’s a bit like trying foods.”
Emma York
Experimentation is Key
First and foremost, finding your marketing niche means trying different things. Most successful marketers didn’t just stumble upon their path – they tested various channels, from paid ads to social media, before finding what clicked. It’s all about embracing this journey and discovering what really works for you.
The Power of Professional Connections
Networking in marketing is still super important, even in our digital world. Sure, the way we network has changed, but building genuine relationships is as crucial as ever. Thanks to technology, it’s actually easier than ever to connect with peers, mentors, and potential clients.
Navigating Information Overload
Marketing can get pretty overwhelming with all the new tools, platforms, and strategies popping up. Think about how often social media platforms roll out new features or entirely new apps. The trick? Be picky about what you adopt, and stick to what makes sense for your goals and audience.
The Art of Strategic Fluctuation
All in all, marketing never stays still. New tech and trends pop up all the time, and while that can feel overwhelming, it’s actually pretty exciting. The marketers who really shine are the ones who stay curious and ready to learn, while not forgetting the basics that always work.
Stay flexible, keep learning, and be ready to try new things – that’s what makes marketing such a fun field to work in.
