This week, we’re diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathetic copywriting is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience, practical advice on doing competitive analysis and how to turn market research into actionable insights.
“Demographics are not enough. We get a bit data blind in marketing and kind of treat data as the gospel. We need to stop treating people as just statistics and demographics.”
Lea Tierney
Key Takeaways for Empathetic Copywriting
- Curious to know why empathy is paramount in effective copywriting? Lea Tierney explains how understanding your audience’s perspective can make your marketing efforts more genuine and impactful. Don’t miss her insights on making meaningful connections.
- Ever noticed the power of great packaging? In this episode, Lea and Fab delve into how clever and engaging copy on product packaging can captivate consumers. Learn why even the small details matter in storytelling.
- Not all emotional marketing is created equal. Lea distinguishes between truly empathetic advertising and mere nostalgia plays, using common holiday commercials as examples. This discussion could change the way you approach emotional marketing campaigns.
- Struggling to differentiate your brand in a crowded market? Lea offers strategic advice on learning from competitors without falling into the trap of constant comparison. Discover how to turn competitive analysis into a tool for building a more empathetic and distinctive brand voice.
About Lea Tierney
Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean.
Lea works with change makers (businesses who put people + purpose at the heart of what they do and magnetically attract profits) to start conversations with their ideal customers and clients through compelling messaging. Her clients are independent businesses, agencies and solo business owners. Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.
Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners.
Website: click here
LinkedIn: click here
Episode Resources
Purpose-Driven Copywriting Course: here
