£97.00
New to copywriting or looking to refresh your skills? Tired of advice that sounds like it came from a robot or a soulless corporate manual? You’re in the right place! This course is your friendly guide to creating copy that connects, resonates, and drives action – all while staying true to your values.
We flip the script on traditional copywriting techniques, showing you how to inject empathy, authenticity, and heart into your messaging. Starting with the essentials, we’ll walk you through building your own Tone of Voice Guide, provide you with a handy Customer Language Swipe File, and introduce you to the foundations of great copywriting. Then, we’ll dive into the heart of purpose-driven copy: our Empathy in Copywriting module.
Here, you’ll learn how to create campaigns that truly connect with your audience, rooted in ethical and inclusive principles.
By the end of the course, you’ll not only know how to write compelling copy, but you’ll also understand how to track its impact and impress clients or team members with your newfound skills. Plus, you’ll join a supportive community where you can share your work, get valuable feedback, and grow alongside fellow aspiring copywriters.
Join our wider student community, including events for students and chances to get answers to your questions.
Access video training from experts in the field, to learn from their journey and experience.
Campaign ideas, top tools and bonus materials? With your course you'll get ongoing access to resources in our community channels.
Complete projects and get real life feedback from our team with ideas, fresh perceptive and a full breakdown of things you can do to make your real-life work shine.
At the end of our course, meet the criteria for completion and get your accredited certificate. As our course is now fully certified by CPD, our training rivals traditional organisations in quality and professionalism. With us, you get respected, top-tier education with a dash of AMS flair—credible, impactful, and loads of fun.
Lea Tierney, crafter of brand stories to savour. Brand personality, copy and messaging strategy, and compelling stories are Lea’s happy place. Lea provides tone of voice, messaging and copywriting support to independent business owners all across the globe, from her little Copy Cottage in the Forest of Dean. Lea works with change makers (businesses who put people + purpose at the heart of what they do and magnetically attract profits) to start conversations with their ideal customers and clients through compelling messaging. Her clients are independent businesses, agencies and solo business owners. Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.
Create an Empathy Map to better understand your customers’ thoughts, feelings, pains, and gains. Use this to build a detailed persona that reflects their daily experiences and challenges. Then, step into their shoes and answer prompts in the provided Customer Journey Map worksheet.
Once completed, share your empathy map with us. Whether it’s for a campaign, brand, or client, and get feedback to help you fill any gaps and highlight key insights.
Because making learning fun is kinda our thing.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at [email protected]
Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed.
We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective.
For more full details and conditions, click here.
Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and update our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.
JOIN OUR YEARLY SUMMIT AND LEARN FROM EXPERTS WITH BITE-SIZED SESSIONS.
