Marketers can view AI as a companion rather than a threat by understanding how it works and how to leverage it in the marketing process.
Our guest today is a marketing specialist with a knack for experimenting with new trends. We discuss the latest trends in AI and how it is impacting marketing strategies around the world.
AI can truly help. By leveraging it, marketers can adjust their strategies to better target customers and create more effective campaigns.
Misconceptions about AI in marketing
One big misconception about the role of AI in marketing and how to leverage it, is that it will automate the marketing process. We already talked about this during our open day.
While AI can provide powerful analytics and insights to inform decisions, it cannot replace human creativity. In fact, communication skills are still crucial when it comes to connecting with customers.
As technology progresses, marketers should use a combination of human expertise and machine intelligence to gain an advantage over competitors. Only then will they be able to maximise the potential offered by AI in marketing efforts.
We discuss the best practices when incorporating AI in your content marketing process. Do you think the hype is ever going to fade? Tune in to find out all there is to know about AI and marketing!
“AI is teaching me is to ask better questions. These tools are brilliant so long as the prompt that you’re providing it with is smart and elaborate as well.”
Tony LewiS
- the best practices when incorporating AI in your content marketing process
- one big misconception about the role of AI in marketing
- how, as marketers, can we view AI as a companion and not a threat
About Tony Lewis
Tony Lewis is a highly experienced web developer with a focus on no-code technologies. He has been building websites and web applications for 8 years, honing his skills and staying up to date on the latest tools and trends in the field. In addition to his technical expertise, Tony has lived and worked in both the U.S. and Europe, giving him a unique perspective on the global web development community.
Best Link: thrivethemes.com
“Today, I don’t think AI is going to replace anyone’s job but rather complement it. For example it’s going to take care of a lot of mundane and boring tasks.”
Tony LewiS
