First, the permission slip: if you’re not 100% sure what a funnel actually is, you’re in the right place. We start there, no eye-rolling. And if you’ve already built marketing funnels? You probably recognise this cycle: every campaign starts from a blank page, retention gets remembered in the last five minutes, and when something works you can’t tell which of the five things you changed did it.
This short, focused course fixes the whole cycle in about three hours. You’ll learn every funnel stage properly (including the after-the-sale half most marketers forget), and build a permanent home for your audiences, messages, campaigns and metrics. Map your actual funnel as you go, then reuse the builder on every campaign after this one.
Funnels 101 (genuinely from 101), market research that informs your strategy, and the Funnel Playbook: your practical guide to building and refining every stage.
The half everyone forgets. Retention with a human touch, relationship-focused messaging, and a retention brainstorm you’ll run on your own customer base.
The hands-on bit. Set up your funnel dashboard, follow the step-by-step tutorial, and put your first real funnel inside it.
You’ll set up your own Funnel Builder: audiences, key messages, campaigns and metrics, all in one place instead of scattered across fourteen tabs. Build your current funnel inside it, then submit it for personalised feedback from our team. Next campaign, you open the builder instead of a blank page.
Because making learning fun is kinda our thing
“The concept of customer-driven funnels is GENIUS! It was very clear and I was able to follow along in every part.” — Kevin, Withane
“Excellent course for anyone who wants to understand what a marketing funnel is, and create a framework to implement an effective marketing strategy.” — Rob S.
Veronica is a seasoned marketer and mentor who collaborates with B2B and SaaS businesses, guiding them to successfully launch projects, develop outstanding marketing programmes, and assemble creative teams. When businesses find themselves at crossroads, unsure of where to kickstart their marketing endeavours, Veronica is the go-to expert.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at hello@altmarketingschool.com
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.