Craft a Values-Driven Brand

£97.00

Craft a Values-Driven Brand Course Overview

Is your message lost in the noise? Your values are your voice. With countless brands vying for attention, it’s harder than ever to stand out and build real connections.

Your values and your messaging are your most powerful differentiator – a clear brand that speaks to the RIGHT audience cuts through the clutter and create instant, authentic bonds with your ideal audience.

We go beyond theory with a flexible 3-step system that works for both personal brands and businesses of any size. You’ll learn to establish, define, and actively apply your values across every aspect of your business. We’ll work together on practical exercises that help you create a compelling vision, mission, and values statement that truly connects with your audience.

You’ll learn to craft clear, memorable messages like one-liners and elevator pitches that make you stand out naturally. And you’ll see exactly how to turn these core messages into engaging content that gets real results.

community access

Join our wider student community, including events for students and chances to get answers to your questions.

BONUS: case studies & interviews

Access video training from experts in the field, to learn from their journey and experience.

Exclusive resources

Campaign ideas, top tools and bonus materials? With your course you'll get ongoing access to resources in our community channels.

Submission Personalised Feedback

Complete projects and get real life feedback from our team with ideas, fresh perceptive and a full breakdown of things you can do to make your real-life work shine.

The AMS way

Because making learning fun is kinda our thing.

The course is perfect for...

  • The Mission-Driven Marketer – Passionate about aligning your marketing with your core values? This course helps you transform those values into actionable strategies that resonate with your audience.
  • The Brand Strategist – Looking to create a more authentic, value-driven brand? Learn how to weave your brand’s values into everything from messaging to customer engagement.
  • The Small Business Owner – Want to build a brand that reflects your beliefs and connects deeply with your audience? This course gives you the tools to create a values-driven marketing strategy without the jargon.
  • The Marketing Pro Ready for Change – Tired of one-size-fits-all marketing strategies? This course teaches you how to stand out by infusing your brand’s values into every campaign and decision you make.

what you'll learn

Communicate Your Mission and Vision
  • Share Your Purpose – Clarify your brand’s core purpose and learn how to communicate it effectively to connect with your audience.
  • Mission and Vision Builder – Define your brand’s mission and vision to create a clear roadmap for your brand’s future direction.
  • An Over-thinker’s Guide to Elevator Pitches – Master the art of the elevator pitch by learning how to craft a compelling, concise pitch that aligns with your brand’s mission.

  • Identify Your Impact Model – Explore different impact models to understand how your brand can align with one that best reflects its values and goals.
  • Impact Model Quiz and Worksheet – Discover which impact model fits your brand and brainstorm content and strategies that are shaped by your chosen impact model to ensure consistency in your messaging.
  • Impact Model-Driven Content Ideas – Access a curated list of content ideas tailored to your impact model, providing actionable inspiration for your brand’s communication.

  • Refine Your Values – Deepen your understanding of your brand’s values and learn how to make them a core part of your marketing strategy.
  • Live Out Your Brand Values – Integrate your values into your brand’s operations and day-to-day decisions to ensure consistency and authenticity in all actions.
  • How Values Can Impact Your Messaging – Learn how to craft messaging that reflects your values, ensuring your communication resonates and builds trust with your audience.
  • Founders on a Mission – Understand how founders align their personal mission with brand values to foster authenticity and meaningful connections with audiences.
  • Brand Manifesto Template – Create a brand manifesto to clearly communicate your brand’s mission, values, and vision, serving as a foundation for all future communication.
  • Create and Submit Your Manifesto – Finalise your manifesto and submit it to reinforce your brand’s identity and demonstrate your commitment to your values.

About your teacher

Ashlee Sang consults conscious and caring leaders so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it’s rooted in values and propelled by purpose.

Learning Outcomes

  • Define Your Brand’s Core Values: Discover how to identify and clarify the values that drive your brand, ensuring consistency across all touchpoints.
  • Create a Value-Driven Marketing Strategy: Learn how to align your messaging, content, and campaigns with your brand’s core values for maximum impact.
  • Develop a Powerful Elevator Pitch: Master the art of crafting a concise and compelling pitch that clearly communicates your brand’s mission and value.
  • Plan a Value-Driven Content Calendar: Gain the tools to create a content strategy that reflects your values and resonates with your audience on a deeper level.
  • Build Strong Community Engagement: Understand how to involve your audience in your values-driven initiatives, creating stronger connections and loyalty.
  • Refine Your Brand Messaging: Align all your communication, from marketing to customer service, with your brand’s core values, ensuring a unified message.
  • Craft a Brand Manifesto: Learn to create a manifesto that clearly articulates your brand’s mission, values, and vision, setting the foundation for future growth.

Breakdown

Course Format

course project

Your final project will be to create a Brand Manifesto, a powerful declaration of your brand’s mission, values, and vision. This manifesto serves as a guiding document for your brand, clearly communicating what you stand for and how you engage with your audience. Through this project, you’ll refine your brand’s core beliefs and articulate them in a way that resonates deeply with your community.

Transform Your Team with AMS

Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.

Dive into our offerings by reaching out at hello@altmarketingschool.com

“Do the Work” 30-Day Money Back Guarantee

Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed. 

We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective. 

For more full details and conditions, click here.

Frequently Asked Questions

Busy Marketer Alert! Can I pace my own learning journey?
Absolutely! This training is crafted to snugly fit into the busy schedules of marketers like you. Go ahead – pace it out and implement as you delve into the lessons. Whether you sprint through in one day or stride gracefully over one month, your unique journey through our lessons is what makes it special. Your learning, your pace.

Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and update our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!

What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.

Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.

We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.