If you’ve ever had to present marketing results and felt your stomach drop because you’re not 100% sure you can defend your decisions… this course is for you. Because the real problem isn’t your presentation deck. It’s that you’re being asked to prove impact, justify spend, and show direction, while your strategy still feels like a pile of tactics and acronyms.
This is a practical 90-day audit framework with three repeatable systems: setting goals, choosing what to measure, and turning insight into decisions you can stand behind. You’ll stop reporting numbers that don’t mean anything and start telling a clear story: what’s working, what’s wasting time, and what you’re doing next. Run it once in the course, then rerun it every quarter for the rest of your career.
Choose one meaningful focus (so you’re not auditing everything at once), learn OKRs, WOOP and Eisenhower in plain English, and build your one-page KPI scorecard.
The honest look. Rank your work by impact, run a social media audit that actually helps, and turn insight into action with the worksheets.
Quarterly planning that becomes monthly action (and doesn’t collapse by week two), a SWOT with an action canvas, and your final project submission.
A brand-new SWOT analysis turned into an action plan, plus your next-90-days strategy. Full feedback from our coaches if you want it, and a system you rerun every quarter after: what to double down on, what to fix, what to test, what to stop.
Because making learning fun is kinda our thing
“That video of sorting tasks and questioning if they even need to be done at all was so refreshing. I felt validated in delegating tasks out to others.” — AMS student, module feedback
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 16 years with a love for GIFs, band t-shirts and strong coffees. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.
She also works as a fractional CMO for a portfolio of clients, and is a guest lecturer for organisations such as Semrush, Underpinned and Jolt. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2024, 2023 and 2022.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at hello@altmarketingschool.com
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.