It took a long time for Instagram to release insights for Reels and Live broadcasts. As it happened, though, this piece of Instagram news got creative and experts very excited. With good reason, I may add.
Why? Because Reels are still excellent for discoverability and to create deeper connections on the platform. The format is still working excellently if you know how to use it well.
When it comes to Reels, as a specific feature on Instagram it allows you to tap into the format to strengthen different stages of your relationship with your audience through video, which in itself is a very powerful driver.
It’s been a long time coming, but Instagram is looking to help more creators make the most of their opportunities by providing new insights data for both Reels and Instagram Live broadcasts within the app.
In a time when connecting with others is key, Instagram Live and Reels are great ways to truly connect with your audience, as we have seen ourselves firsthand.
As per Instagram:
”Based on feedback from creators and businesses, today we’re launching insights for Reels and Live. We have been inspired by the ways our community has embraced these content formats and want to make sure creators and businesses can understand how their content is performing.”
For Reels, they will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares.
How can insights help you creating better Reels? It’s been challenging to fully understand the effective reach videos have, and seeing Insights means more feedback to help improve content.
As well as that, it can, at a glance, help identify topics that resonate with following as well as new accounts.
This is also going to be a game-changer for brand collaborations, as we’ll see brands pushing for more and more Reels instead of static posts.
Being able to provide clear data around the effectiveness of Reels performance is going to be a game-changer. Reels are the perfect solution to a dynamic ad, without really producing disjointed advertising.
For Live, you will be able to see Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.
This can be a hugely beneficial tool for building a stronger connection between you and your audience, allowing you to gain valuable feedback and insight — straight from the people who already follow you.
This is going to change the way we will be using Live going forwards, especially since Instagram introduced muting and audio-only options. From better understanding ideal duration, all the way to potentially best time to post, this new feature has huge potential when planning a content calendar.
Over the coming months, Instagram will begin rolling out new preset time frame options in Insights, expanding beyond the last 7 and 30 days, as well as support Insights on desktop.
“We understand that Insights are a critical resource for creators and businesses looking to grow their audience and engage their followers. We will be continually updating the Insights experience throughout 2021 and beyond to better meet the needs of creators and businesses.”
What is truly exciting is that Instagram will be also including these metrics in Account Insights to provide a broader picture into how Reels and Live shape an account’s performance. As part of this update, Instagram will add breakdowns that show users what kinds of accounts they are reaching, and which content formats are generating their strongest engagement.
This is a major update for creatives and experts showing up on Instagram, providing the right data to help you establish the best path forward for your strategy.
I would recommend taking some time to define how can use it to encourage consistency and showing up more effectively with your strategy.