Building a Community with a Gen-Z Audience

Learn how to create authentic and meaningful connections that resonate with GEN-Z values. Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z.

What we’ll cover:

• The key characteristics that define the Gen Z audience.
• How Gen Z’s approach to community differs from previous generations.
• Which digital platforms are most effective for engaging with Gen Z.

About the speaker:

Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic. Her mission is simple: to help other young people like her break into advertising in a more accessible, fun way. Fun facts about Carolyn: she has ZERO degrees, started copywriting at 17, and surfs (very badly).