Designing a Conscious Social Media Strategy

As more and more consumers become conscious about the clothes they wear, the food they eat or what they say online, they are also expecting brands to be conscious.

Considering how social media plays a massive role in a brand or business, there’s no question that social media should be approached consciously, too.

Join our workshop to discover how intentional strategy and authentic, creative storytelling can strengthen your brand trust and build an engaged community.

What we’ll cover:

• Discover beige. social’s Conscious Social Media framework
• Learn how to use social media consciously
• Understand how social media can be a tool for long-term, sustainable growth

About the speaker:

Maria Frances Marinay is the Founder and Head of Social at beige. social, the social media agency partner for conscious brands in the f&b, lifestyle, wellness, and sustainability spaces.

She has over 10 years of social media and marketing experience working with startups, small brands and agencies across Europe, the U.S., Australia, the Caribbean, and Asia whilst living in London, Dubai, and now, Singapore.

Before starting her career in digital marketing, she was the brainchild behind Pilaui, a proudly Filipino delicacy brand marrying her hometown’s iconic pili nuts and her love for chocolates.

Maria’s passion is to use social media to effect change and help build a world of conscious citizens and businesses.