Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing – a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You’ll learn how to build lead-generation tools that actually work and drive up those conversion rates, whether you’re running solo or managing a small team.
About Maxwell Nee
Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 7,000 paying clients. He’s also a multi-award winning entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.
Follow him on LinkedIn: here
Scoreapp book: explore here
Understand the Psychology
Most marketers target only those 3% of people who are ready to buy right now. The problem? They’re already comparing offers, and often, they’ve picked someone else.
Scorecard marketing lets you move further up the funnel and attract the 7% who are problem-aware and considering solutions. These are the leads you can genuinely warm up.
- Focus your quiz on those who know they have a problem, but haven’t picked a solution yet.
- Your goal: provide enough value to make YOU the obvious next step.
Craft Conversion-Friendly Questions
More questions isn’t always better. What matters is that every question moves your lead—and your own intel—forward.
Dos:
- Ask questions that reveal burning pains or goals.
- e.g., “What is the #1 thing you’d never want to experience again in your business?” gets richer answers than “What are your goals for next year?”
- Early questions grab their attention; put the “impact” questions up front.
- Use “buckets” if it makes sense (types, personalities, business size, etc.) for segmenting.
Don’ts:
- Avoid dull, generic or “tell us about yourself” intros that kill momentum.
- Don’t overload—10-12 high-impact questions is a sweet spot.
Make the Results Personal and Instantly Actionable
Nobody wants to wait days to get vague answers. Your quiz results page should be immediate, specific, and helpful.
What to include:
- Clear score or “bucket”—where do they currently stand?
- Bullet-point summary: strengths, weaknesses, and ONE personalized recommendation.
- Bonus freebie (a checklist, quick win guide, or a mini resource).
- Optional: analogies or recognizable “types” (people love knowing if they’re an “Oprah” or a “Mark Zuckerberg” in your context).
Maximise Follow-Up
Immediately following up is KEY. Use their quiz responses as icebreakers in your emails, DMs, or even phone calls.
Tactics:
- For high-touch service businesses: Call or email directly and reference their answers (“I saw you scored 6/10 on your marketing readiness—here are 3 things you can do right now…”).
- For product or lower-touch funnels: Segment follow-up emails based on their answers. Send custom tips/resources targeted to their bucket.
If you’re a team of one:
- Even one personalized email is more powerful than a generic blast.
- Use automation to send the first few emails, then jump in manually as they engage.
Track and Use the Data for Bigger Wins
Your scorecard data is more than a list—it’s real-time market research!
Use it to:
- Spot which problems are most common so you can tailor offers, content, and sales messages.
- Identify your “real” audience (location, gender, business type—they might surprise you!).
- Adapt your quiz and marketing to increase conversion over time.