In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you’re a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessible, practical, and fun!
Tune in for straight-talking insights, relatable stories (pregnancy pillow ads, anyone?), and actionable advice to help you finally make sense of the sometimes jargon-heavy world of paid ads.
Key takeaways
- Ads don’t need huge budgets. You can start with as little as £2–5/day for visibility or leads. Even £30/day for sales can bring in 6x return if done right.
- Boosting posts is not the same as running proper ads. Boosts are for engagement, not conversions. Always use Ads Manager to create goal-specific campaigns.
- Testing is everything. Run multiple creatives (minimum 5) to learn what your audience responds to. Monitor data like click-through rate (CTR) and cost per lead/sale.
- Give it time to learn. The first 7–14 days of a campaign are for learning. Don’t panic and overhaul everything too soon. Small tweaks over time perform better.
- Ads are only one part of the journey. If people click but don’t buy, the issue might be your website, not the ad. Ads get traffic. Your site has to convert it.
About Amy Cook
Amy, is the passionate founder of Mango&Wild, bringing years of expertise in SEO and digital marketing to the business world. With a background in both corporate and agency life, her frustration was always the confusion and high costs that came with the more complex areas of marketing such as ads and SEO and with a brain that likes to know everything she dedicated herself to learning and discovering its rather easy.
And 5 years later running Mango&Wild with the ethos to make SEO accessible and impactful for small business owners. Mango&Wilds mission is to demystify SEO, helping businesses leverage their online presence to achieve real growth.
Episode Resources
Join us for a full Summer of free recorded classes with Summer School: find out more
Mango & Wild freebies: download here
SEO Program from Mango & Wild: access here
Ad Workshop from Mango & Wild: access here
Episode with Marketing Max: listen here
Facebook Ads Library: explore here
