Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z.
Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities.
Key takeaways
- Building a successful community involves more than just attracting members; it’s about creating a space where they feel comfortable, supported, and engaged.
- Authentic marketing involves being true to your brand and honest in your communications. This includes being open about what your community or product can realistically achieve for its members.
- For long-term engagement and retention, it’s important to recognise the diverse interests and needs within your community.
- Actively listening to community feedback and showing that you value it by implementing changes can help in building trust.
- Having a support system of ambassadors or community managers can help in maintaining engagement.
About Carolyn McMurray
Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic. Her mission is simple: to help other young people like her break into advertising in a more accessible, fun way. Fun facts about Carolyn: she has ZERO degrees, started copywriting at 17, and surfs (very badly).
Episode resources
Follow Carolyn on Instagram: here
Join the Word Tonic community: here
