In this episode, Fab and Jess chat about marketing during tough economic times and marketing during a recession. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers’ decision-making process is so important.
They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market research is telling us. Plus, they share their own recent experiences with launches, showing why building genuine relationships matters and how being flexible with your business strategy can make all the difference.
You’ll learn about
- Marketing is about making connections and understanding your audience.
- In challenging times, it’s essential to adapt your messaging to meet audience needs.
- Consumers are taking longer to make informed decisions due to economic uncertainty.
- Education in marketing helps consumers feel confident in their choices.
- Innovative sales strategies, like flexible payment plans, can enhance accessibility.
- Market research is crucial for understanding audience motivations and fears.
- Building relationships is key to successful marketing in today’s economy.
- It’s okay to pivot your strategy based on real-time feedback and market conditions.
- The importance of community and conversations in navigating marketing challenges.
- Embrace experimentation and be open to new ideas in your marketing approach.
About our co-host
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
Resources
Humantra electrolytes: shop here
Waterdrop electrolytes: get yours
Episode about Jess’ Content Pillars: listen here
