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In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media.
They dive into rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it’s not just about the numbers!), and why showing your existing audience some love is way more important than just chasing new followers. Oh, and they get into all the buzz around TikTok’s future and how marketers need to stay on their toes for whatever comes next.
Episode Takeaways
- Nurturing and maintaining existing relationships with your audience is absolutely crucial for sustainable, long-term growth in your marketing strategy.
- Your metrics and analytics should be carefully chosen to align with your specific goals and strategies, ensuring they’re measuring what truly matters to your organisation.
- While it’s important to try new approaches, there needs to be a careful balance between experimentation and implementing what’s already working well.
- Given TikTok’s uncertain future in various markets, it’s essential to develop flexible, adaptable strategies whilst maintaining a presence on the platform.
- Rather than obsessing over vanity metrics, prioritise creating meaningful engagement and genuine connections with your target audience.
- Don’t be afraid to be direct and purposeful in your marketing efforts – sometimes the best results come from simply asking for what you want.
About Emma York
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
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