Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne Frear spilling all the secrets.
Episode Takeaways
- Keep CTAs clear and direct, avoiding complex wording or overloaded text.
- Have others review and test your sales page for effectiveness and CTA visibility.
- Focus on the benefits and transformative outcomes for your customers rather than just listing product or service features. Create a narrative that connects features to customer desires.
- Establish an emotional connection using empathetic language that resonates with the reader’s feelings and experiences.
- Incorporate interactive elements such as testimonials, including video formats, to capture attention and enhance engagement.
About Suzanne Frear
Suzanne Frear is an award-nominated expert in creative Copywriting and messaging that connects. She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it.
She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose! Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.
In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.
Episode Resources
Visit Suzanne’s website: Explore here
Free sales page worksheet: Download here
Ideal customer worksheet: Download here
