podcast episode

Sonia Thompson on How Inclusive Marketing Creates Superfans

Join our host, Fab Giovanetti and guest Sonia Thompson as they share personal reflections and profound insights. Shedding light on how we can create marketing that embraces everyone.

CLASS IN SESSION

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Are you curious about the power of inclusivity in marketing and how it could transform your brand? As we saddle up for a ride into the digital marketing Wild West, Todd shares how authenticity and genuine connections trump sales pressure and KPIs every time.

Dive into an eye-opening conversation with Sonia Thompson, a seasoned marketer with a passion for cultivating diversity and embracing the needs of underrepresented communities.

We’re peeling back layers of conventional marketing strategies to reveal why understanding niche consumers isn’t just a trend—it’s the bedrock of a loyal customer base.

Fab brings her own insights and queries, join them for anecdotes, practical advice, and those ‘aha’ moments that could redefine the way you connect with your audience.

About Sonia Thompson

Sonia Thompson is an inclusive marketing strategist, coach, and consultant and CEO of Thompson Media Group, where she helps companies increase customer acquisition and retention by engaging often-neglected consumer segments. She also writes columns for both Forbes and Inc. where she covers how belonging, inclusive marketing, and remarkable customer experiences fuel growth and customer loyalty. Sonia is also host of the Inclusion & Marketing podcast.

Website: Inclusion and Marketing

Linkedin: Sonia Thompson

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