In today’s episode, we tackle the notion that understanding the interests and needs of your audience is the lasso to success, not just chasing after the latest trends. Todd reveals how his personal journey on TikTok resonated with vulnerable individuals, while we discuss how directing the right people to your business is more impactful than convincing them to make an unnecessary purchase.
From discussing the reticular activator system to the critical role of storytelling and authentic communication, we unpack it all. Todd even dives into the complex world of modern marketing – from AI tools like Otter and ChatGPT, to the value of human stories and the magic of staying true to yourself.
About Graham Todd
Ready for a speaker who’s as engaging as he is savvy? Enter Todd. More than just a digital marketing expert, he’s the co-director of Spaghetti Agency, where he’s on a mission to cut through the digital noise and make marketing strategies accessible and exciting for everyone.
Tired of jargon and marketing fluff? So’s Todd. That’s why the strapline at Spaghetti Agency is ‘No bull; just beef.” Todd’s in the business of breaking down barriers, ensuring that digital marketing isn’t just for the tech wizards — it’s for everyone. His approach is simple: if you’re using social media, you should be wielding it like the powerful tool it is, with clarity and confidence.
