Join Fab and our AMS graduate Anwulika Okonjo to discuss building a brand rooted in purpose, fostering hope, and embracing a discipline of hope in challenging times.
Get ready to be inspired and empowered by the wisdom shared in this engaging conversation
- The importance of fostering hope, even in tough times, and building a brand that stands for purpose, people, and passion
- Anwulika’s insights on being unrealistic, diving into ideas, and the value of investing in oneself as an entrepreneur
- The significance of representing a brand’s mission and vision in its branding, and the iterative process of refining messaging based on customer feedback
- Practical strategies for building a business with a limited budget, including the use of simple marketing principles and facilitating feedback from the community
About Anwulika Okonjo
Anwulika Okonjo is the CEO and Founder of Ijeruka, an EdTech platform that enables anyone to learn from visionary African and Afro-diasporic minds while building their community of peers. As a social entrepreneur and social innovation strategist, Anwulika’s works at the intersection of technology, liberatory design, and community to facilitate critical dialogues, knowledge-sharing and transformative action. Currently she is exploring how we can practice radical hope as discipline, re-envision Pan-Africanism, and build beautiful businesses dedicated to the collective good.
Website: ijeruka.com
