In this episode, we have the pleasure of hosting the brilliant Monty Lans, an Instagram sensation and media strategist who has revolutionised content creation. Monty’s insights will equip you with the tools to amplify your marketing power and accelerate growth in the ever-competitive digital landscape.
One of the central themes discussed in this episode is the importance of authenticity. Monty emphasises that presenting your true self and your brand in an authentic manner is paramount. From showcasing your genuine voice and image on camera to providing honest insights into your process or behind-the-scenes interactions, authenticity attracts and resonates with your audience. Faking authenticity becomes an energy-draining task, while starting with genuine intentions is the key.
Monty delves into the art of evolving content. With the online sphere evolving rapidly, it’s crucial to keep up with trending techniques while staying true to your brand. Monty suggests incorporating short-form videos into your marketing arsenal, which succinctly deliver your message and captivate your audience’s attention. Consider employing eye-catching captions, creative sound effects, and elements that appeal to the senses, maintaining the viewer’s engagement and interest throughout the video.
Metrics and data-driven insights
Understanding how to measure and track your content’s performance is vital for success in the digital landscape. Monty shares his expertise on using metrics to evaluate your content’s impact, focusing on vital elements such as shares, saves, and comments.
Shares expand your reach and bring more individuals into your community, while saves indicate the value viewers perceive in your content. Engaging with comments builds rapport and strengthens relationships. Monty reinforces the significance of satisfying the algorithm and enhancing your post’s performance to maximise visibility.
Lessons in Patience and Progress
In this episode, our Alt Marketing School host underscores the importance of giving yourself grace and learning to unlearn habits. Monty openly discusses the pressure entrepreneurs often face when comparing themselves to others. The episode aims to inspire listeners to embrace their unique journeys and understand that progress occurs at different times and paces.
- Embrace authenticity and let your true voice and image shine through.
- Evolve your content to keep up with the ever-changing digital landscape.
- Use metrics and data-driven insights to refine your marketing strategies.
- Practice patience and focus on your own progress, disregarding comparison.
- Unlearn negative habits and prioritise self-care for fulfillment and success.
About Monty Lans
Monty is a social media strategist and agency owner based out of New York. He uses his dynamic personality and coaching style to teach business owners and content creators how to stand out and grow on Instagram and social media as a whole.