Grab a cup of your favourite beverage, get comfy, and let’s get started. We’re discussing the foundations of a great social media strategy that brings results.
To kick things off, we’ll be discussing how to create an effective and engaging profile that stands out from the crowd.
Your content strategy should be based around your business goals, if you don’t have a clear direction you’re just throwing spaghetti on a wall.
Jess bruno
Auditing, consistency and strategy
We’ll go over must-have elements such as a great profile picture and a well-thought out bio that conveys who you are and what you do in an interesting way.
Above all else, make sure your profile aligns powerfully with who you are. If it doesn’t feel right and those aesthetic choices aren’t quite YOU then start anew — cut the clutter until it screams the beauty of your brand!
We’ll then dive into strategies for content creation, from brainstorming ideas to finding inspiration from others in your industry.
Finally, we’ll wrap things up with best practices for scheduling posts and optimising for maximum engagement. All of these topics combined are sure to give you the guidance needed to build an impactful presence on social media platforms.
The content doesn’t have to be perfect every single time but the bio and your username have to be pretty close to perfect or just extremely clear because that’s really important.
Jess bruno
About Jess:
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
- Instagram: @jessica.sophia.bruno
- Website: jessicabruno.co.uk
Resources
Fab TikTok video trend: click here
Jess Bruno TikTok video trend: click here
Zach King TikTok video trend: click here
