podcast episode

Make the most of your hashtag strategy on social media

When did social media become our new favourite search engine? And what your hashtag strategy has to do with it.

listen to the episode below


When did social media become our new favourite search engine? And what your hashtag strategy has to do with it.

This month we go after Jason Momoa – yup, you read it right. Jess is trying to coerce Fab (and all our listeners) to join her in the rabbit hole that is Debug (a classic 2014 movie). Not to worry, though, we also provide you with our highlights from the world of social.

Fab and Jess take turns running through how to use (or not use) hashtags for individual platforms, including LinkedIn, TikTok, Instagram, Twitter and Pinterest. All with a side of algorithm talk for good measure.

It’s a matter to length

TikTok has increased the video description character limit to 2,200 characters. The update is exciting for creators and massive in terms of TikTok’s plans to become a search engine.

Not to be left behind, Instagram has also increased its Stories length to 60 minutes. When you post a Story under 60 seconds, it will show as one. The ability to post longer uninterrupted Stories somewhat blurs the lines between Stories and Reels – and opens up a whole conversation about accessibility.

Three lessons from this episode:
  • How to use hashtags across platforms
  • Why captions matter on Instagram Stories
  • The pros and cons of newsjacking

“Just focus on the content. You just need a strong content out there, don’t worry so much about the keywords and hashtags… if you’re a small business owner I just want you to focus on clear content.”

jess bruno

Did you know that 33% of Tiktok users regularly get their news on the social video app? Inspired by this, Jess and Fab share some of their favourite newsjacking accounts online (we are looking at you, Ryanair).

About Jess Bruno

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

“If you’re in the beginning phase, all I want you to do is focus on making your instagram content work for your current following.” 

jess bruno

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