If we could give Clubhouse’s founders one piece of advice, what would that be? We explore the (most likely) end of Clubhouse, some top changes on TikTok and Instagram’s latest feature updates. This month, we do not hold back from small TikTok wins to big Instagram woes.
Is this the end of Clubhouse?
Over the last few weeks, several top executives from Clubhouse departures have raised concerns about its future. At the same time, the latest download numbers also point to trouble for the audio-only social app. Jess and Fab share some ideas for the Clubhouse team and innovative ways to bring the app back to life.
Instagram’s new strategy and pinned posts
After testing for the last few months, Instagram has officially launched its new option to pin posts on your profile, providing another opportunity to control your IG profile display. Instagram Chief Adam Mosseri has noted that Instagram’s looking for more ways to give creators control over their profile display, including potentially rearranging feed content.
Why everyone is flocking onto TikTok
Step away, UGC, a new type of content is here to stay. In fact, the platform also introduced the concept of Community Generated Entertainment (CGE). Mobile-first video resonates with communities of all types and sizes and often finds the right audiences because TikTok’s algorithm is based on a content graph as opposed to a social graph.
If you want to make your mark on the app, don’t forget to bookmark the latest new season of its ‘Made for TikTok’ ad tips series. Featuring a brand new late-night talk show format, the episodes will include a unique group of creators and experts.
TikTok adds LIVE subscriptions for creators, opening more avenues of monetisation. Fab and Jess also discuss the pros and cons of TikTok adding a new set of social media management platforms to its Marketing Partners Program. You’ll be able to access the analytics schedule and publish content to TikTok from your platform of choice.
About Jess Bruno
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @jessica.sophia.bruno
Website: jessicabruno.co.uk
Resources
Justin Moore episode: episode 103
Otter.ai and other marketing tools: altmarketingschool.com/tools
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