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#071 – Spotify Wrapped became the most talked about campaign of 2021

Whilst Spotify is showing off our data (thanks Spotify Wrapped), and reminding us how sad we have been in 2021, Instagram needs to stop “taking inspiration” from TikTok. ‘Dancifying’, really? It’s been a hot minute since we reminded you why TikTok is cool. And guess what? We even have kind words for Clubhouse? Finally, we put our clairvoyant hats on and guess how platforms will harness monetisation in 2022 and beyond.

 

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