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#038 – How to hype yourself and master DIY PR with Lucy Werner

In this chat, Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert.

About Lucy Werner 👇

Lucy Werner is the founder of Hype Yourself, a DIY PR & brand platform for small businesses. She has 17-years publicity experience both inhouse and for some of London’s top agencies and set up her own consultancy The Wern for startups in 2014. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available from September, written with the co-founder of her children and Creative Director Hadrien Chatelet.

She teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.

Podcast with Bill Skowronski:
Lucy’s cards:
Art of asking book:

Hype Yourself Website:
The Wern Website:
Lucy’s Book:

More info about alt Marketing School 👇

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