In this chat, Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert.
“PR is like micro-billboards of yourself, a little posters to remind people who you are and what you do, and when you apply that to a decent marketing strategy, then it becomes very effective.”
Embrace DIY PR
If you’re ready to take your business to the next level, we’re here to help!
Even if you choose to do your own PR, there are still plenty of ways to make sure your business stands out. With Lucy’s help, we look at creative strategies for building visibility, growing your audience, expanding your network and driving sales.
It might sound a bit daunting, but our team will be with you every step of the way – so don’t worry about getting overwhelmed. With a few smart moves and the right attitude, you’ll soon see the positive results of all your hard work!
About Lucy Werner
Lucy Werner is the founder of Hype Yourself, a DIY PR & brand platform for small businesses. She has 17-years publicity experience both inhouse and for some of London’s top agencies and set up her own consultancy The Wern for startups in 2014.
As the author of best-selling book Hype Yourself and her second book Brand Yourself, she teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.
RESOURCES:
Podcast with Bill Skowronski: https://podcast.altmarketingschool.com/e/18pj21r8
Lucy’s cards: https://www.thewern.com/shop2/52-pr-tips-cards
Art of asking book: https://amzn.to/2SNruOC
Hype Yourself Website: www.hypeyourself.com
The Wern Website: www.thewern.com
Lucy’s Book: https://amzn.to/3wWv87D
“PR for me is what people are saying about you when you’re not in the room and marketing is kind of helping to tell people what it is you want them to say about you.”
