In this episode of the podcast we discuss the evolution of influencer marketing and how it has changed throughout the pandemic. We explore how you can add influencer marketing to your strategy and measure your efforts going forward.
About Gordon 👇
Gordon is the global head of influencer marketing at the Branded Content Marketing Association and founder of the Influence division, He is also the podcast host of Influence, the global podcast on influencer marketing and recently published author of Influencer Marketing strategy. Formally Gordon worked in the promotional merchandise industry and headed up the UK association as director general.
- Podcast: Influence Global Podcast – shining a spotlight on influencer marketing
- Website: https://gordonglenister.com/
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