In this episode of the podcast we look at how Gordon Glenister foresees the future of influencer marketing. In fact, we look how it has changed throughout the pandemic. We explore how you can add influencer marketing to your strategy and measure your efforts going forward.
We discuss the evolution of influencer marketing and how it has changed in the midst of the pandemic. In fact, we delve into the best ways to get started and how to effectively measure the success of your efforts.
Whether you’re an influencer or a business looking to collaborate with influencers, Gordon shares invaluable insights and expert tips that will help shape the future of influencer marketing.
So, join us as we explore this exciting field and gain a better understanding of how to leverage influencer marketing to achieve your business goals. Get ready for a thought-provoking episode that will leave you eager to put your new knowledge into practice!
About Gordon Glenister
Gordon is the global head of influencer marketing at the Branded Content Marketing Association. He is the founder of the Influence division, He is also the podcast host of Influence, the global podcast on influencer marketing and recently published author of Influencer Marketing strategy. Formally Gordon worked in the promotional merchandise industry and headed up the UK association as director general.
- Podcast: Influence Global Podcast – shining a spotlight on influencer marketing
- Website: https://gordonglenister.com/
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