Email Marketing Foundations



Type of training

Mini course

Skill Level

All levels


Fab Giovanetti

Buy for


training Overview

Develop a clear understanding of email marketing fundamentals and best practices and build an effective email marketing strategy tailored to your brand’s specific needs and goals. Connect with your audience on a deeper level, fostering loyalty and engagement.

Email marketing is more than a tool; it’s a growth catalyst for businesses. With this class, you get the inside scoop from Fab herself, who brings her 15 years of marketing expertise to the table. Plus, you’ll learn by doing, with tasks and projects that simulate real-world challenges. This isn’t just a class; it’s your launchpad to email marketing mastery!

Who is this for?

  • Aspiring marketers looking to gain a solid foundation in email marketing strategies
  • Entrepreneurs seeking to build genuine connections with their audience and grow their business
  • Business owners who want to maximise their reach and boost their brand awareness
  • Marketing professionals aiming to update their skills with the latest email marketing tactics
  • Freelancers wanting to expand their service offerings and impress their clients with effective email campaigns

About Your teacher

Fab Giovanetti

Fab Giovanetti is an award-winning author, entrepreneur and marketer of 13 years. CEO of Alt Marketing School, she has been seen in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2022 and 2023.

with this training you will...

    • Devise and execute clear-cut strategies to set and surpass your email marketing goals

    • Employ techniques that foster genuine connections through your email communications

    • Apply expert tips to effectively clean up your email list and make sense of your metrics

    • Master the art of segmenting your audience for a truly personalized touch in your campaigns

    • Discover the secret recipe to crafting newsletters that captivate and engage your audience

    • Harness the power of automation to take your email marketing efforts to new heights

    • Gain the know-how to turn your subscribers into enthusiastic brand ambassadors for your business

Learning Path 📗

Create compelling newsletters that captivate your audience and inspire action with these lessons:

  1. Email marketing best practices
  2. How to create an unforgettable newsletter
  3. How to segment your audience
  4. Ways to implement and analyse your efforts
  5. Building automation and a newsletter flywheel

You’ll learn by doing, with tasks and projects that simulate real-world challenges.
  • Newsletter Flywheel: design a system for creating, sending, and evaluating your newsletters. We’ll guide you in creating engaging content, organising it effectively, and setting a pace that keeps your audience eagerly awaiting your next mail.
  • Email Newsletter Design: set up your unique design. This is your roadmap, ensuring that you’re reaching out to your audience at the right times with the right messages. No more shooting in the dark, you’ll know exactly what you’re sending and when.
  • Email Marketing Wiki Documentation: your personal guide, a go-to resource filled with insights, notes, and key concepts from our class.


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