Join Fab and guest Tomisin Smith to discuss the grit it takes to become a SM agency owner, the importance of authentic social media content, and the future impact of AI on marketing.
Tomisin is a trailblazer who prioritises family over the frantic pace of business scaling and passion over conformity. From reshaping her daily schedule to suit her family life to debunking the “mean girl syndrome” in social media, Tomisin shares insights. These will challenge you to rethink how you pursue personal and professional growth.
This episode is packed with nuggets on crafting a social media strategy that resonates and sustains. In fact, we’ll cover the challenges and sacrifices of transitioning from freelancers to agency owners are significant. It is essential to carefully consider if this is the right path for your business.
Setting boundaries and creating a schedule that works for both career and family is crucial, especially for working parents and entrepreneurs.
Building a social media strategy based on market research, audience understanding, and a holistic 90-day approach is far more effective than haphazard posting.
In this episode, you’ll learn…
- The shift towards a human-centric approach in teaching marketing skills.
- Experimenting and having fun with content creation adds value.
- The impact of social media on mental health and well-being is considerable.
- Adopting strategies for maintaining a positive mindset while curating online content is important.
About Tomisin Smith
Tomisin Smith is an experienced social media strategist. She owns Twenty Six Digital, a digital agency for product-based businesses and memberships across various industries.
With nearly a decade of social media experience, Tomisin has a background in multinationals and understands the challenges and successes of building an online presence. Furthermore, she shares her journey to inspire and guide others, emphasizing the crucial role of social media in business growth.
Additionally, Tomisin highlights the importance of mindful social media usage. She acknowledges the potential negative effects of excessive consumption. She provides guidance on balancing social media for business growth and maintaining a healthy relationship with technology.
Follow on Instagram @thetomisinsmith
Find her TikTok @thetomisinsmith
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Tune into her podcast: Sugar Spice and Social Media Podcast
