In this interview-style episode, Fab is blessed with not one guest, but two splendid humans, Alexander and Sarabeth Lewis. Get ready to be showered with excellent copywriting advice, a few fervent rants about headlines and everything in between.
We talked extensively about content, what makes people tick and how to amplify any efforts when it comes to converting people – and a big part of our conversation revolved around lead magnets, mainly thanks to the couple’s extensive work with AppSumo.
Whenever I do these ebooks for AppSumo or any other client, I try to interview experts or work with the team. I get proprietary information about something very unusual or isn’t published yet. I make that the core of what I’m trying to give away for free in this resource.
Alexander Lewis
When it comes to writing better content and encouraging people to take action (whether a lead magnet or anything), you need to learn how your customers talk about your product and your business.
Alexander and Sarabeth share how some of the best headlines they have ever written came straight from a customer’s mouth:
We just highlight it while we’re on the phone with them because we’re taking notes, and that often becomes the main headline.
About Alexander and Sarabeth Lewis
Alexander and Sarabeth Lewis run Lewis Commercial Writing, a SaaS copywriting and UX writing studio based in Austin, Texas. Their work helps companies like AppSumo increase sales and better connect with their customers.
Alexander specialises in longform content like ebooks and whitepapers, while Sarabeth focuses on helping product teams improve the user experience through content design. Together, they write conversion-optimised website copy for software companies. In their spare time, they help other writers learn how to make a good living from their words.
- Check out their website:lewiscommercialwriting.com
