Join Fab and our guest Marketing Max to discuss actionable tactics. For example, they look at the importance of being clear over clever, the rule of 5th, and a $5 retargeting campaign.
Look, you’ve heard it a thousand times before: “Content is King.” But let’s get real for a moment, shall we? While creating valuable content is still the backbone of any solid marketing strategy, it’s far from being the golden ticket it once was. You see, your content isn’t the only one showing up on people’s feeds. It’s just one of many, many pieces vying for attention.
Listen up. Your brand persona, that ‘je ne sais quoi’ that sets you apart from the crowd, is now your ace in the hole. Your brand isn’t just a flashy logo or a catchy tagline; it’s your reputation, your ethos. It’s what people think of when your name pops up in conversation or, more importantly, in their feed.
Enter the “Rule of 5th,” a gem Marketing Max delves into. The crux? It generally takes at least five encounters with your brand for someone to even consider buying from you. Five times! This isn’t a sprint; it’s more like a marathon where pacing and frequent touches are key.
From the channels you’ve ignored to the messaging you’ve underestimated, you’re going to get actionable advice for making that Rule of 5th work in your favour.
Because here’s the thing. Once you understand how to stay top of mind—really nestle yourself into the nooks and crannies of someone’s daily life—then you’ve cracked it. You’re not just another brand; you’re THEIR brand.
Layering with Consideration Hacks
Imagine this: you’ve worked hard on your Rule of 5th, you’ve shown up consistently, but how do you seal the deal? Max guides you through the intricacies of a $5-a-day retargeting campaign that’s all about keeping your brand in the limelight. It’s not just throwing pennies into a wishing well; it’s a calculated move to foster brand awareness, consideration, and let’s not forget, a nice uptick in revenue.
The idea that you can make a meaningful impact for the cost of a meal deal is nothing short of a revelation. And the best part? It’s not just for the big players. In fatct, this is for anyone who’s hungry to get their brand out there, from the corner shop to the rising startup.
About Marketing Max
MarketingMax is a serial entrepreneur and content creator who has built and sold multiple companies, including his award winning ad agency. He currently runs Growth Daily, the fastest growing marketing newsletter & a handful of other companies in marketing / advertising space.