2024 edition

top marketers making a positive impact

Celebrating the incredible humans to show up with intention to make an impact in the marketing world.

Featuring exclusive interviews with Sonia Thompson & Tomisin Smith.

CELEBRATING TRAILBLAZERS WHO WANT TO MAKE MARKETING MORE ACCESSIBLE IMPACTFUL INCLUSIVE HUMAN FUN

fab
founder & ceo

Back again, with another year and another list of incredible marketers making waves. As I say every time, this is a labour of love, but I would not have it any other way. Seeing the community come together, plus discovering new marketers is always a pleasure.

Your homework: connect with at last 3 people from this list. Do not forget to also check podcast episodes if you’d like to learn about their stories!

Who are we anyway?

We are a modern marketing school teaching positive impact marketing and how to market to hearts.

Our Top Trailblazers of 2024 is a celebration of marketing done right. It’s about shining a light on the individuals who are more than just marketers—they are the dreamers, doers, and the dynamites igniting a trail of inspiration for all of us.

exclusive features

Sonia Thompson on Creating Inclusive Marketing Strategies

Explore inclusive marketing with expert Sonia Thompson. Discover practical insights on embracing diversity, storytelling, and learning from mistakes.

Being True to You on Social Media with Tomisin Smith

Discover the journey of Tomisin Smith, social media strategist passionate about bringing your true self on social, who successfully scaled her own agency and account online.

Jump to section

Top Voices in Marketing & Beyond

Top Voice

Amanda Natividad

VP Marketing at SparkToro, a versatile professional who excels in content, teaches Content Marketing, and lectures at Columbia Business School.

Top Voice

Frances O Matthews

Founder of The Notion Bar, a Certified Notion Consultant and design-thinker/ops specialist. Empowering 150+ rockstars with tailored, beautiful, and functional systems.

Top Voice

Heather Murray

A digital agency owner and AI enthusiast, shares daily AI insights with a vast audience. She launches lead generation programs and an AI for Non-Techies membership site.

Top Voice

Jeff Felten

Assists creators and solo brands with lead-generating funnels and email improvements. His approach: earn trust, teach thought leadership, and make offers irresistible.

Top Voice

Kevin Shen

A seasoned YouTuber, Passionate about guiding people in setting up home studios for impactful videos, he believes in the mantra “a rising tide lifts all boats”.

Top Voice

Lara Sheldrake

Entrepreneur, business strategist and community expert, hosts events resourcing women through Found & Flourish. She champions community for future leaders and start-ups.

Top Voice

Lex Hearth

Presenter, artist, and DJ, known for ‘Hot Girls’ podcast and BBC features. Cultural strategist with Nike and Reebok. Launching ‘Dance Music Digest’ platform this year.

Top Voice

Miruna Dragomir

Leading growth at Planable for 5 years, expanded from 50 to 5K customers. Simplifying content collaboration for social media teams. Forbes 30U30 alumni.

Top Voice

Rita Cidre

With 15+ years in marketing at Zillow & Qualtrics, Rita now shapes minds at Semrush. Her courses will make almost anyone fall in love with marketing. A Vienna-based marvel.

Exclusive Feature Spotlight

Discover the journey of Tomisin Smith, social media strategist passionate about bringing your true self on social, who successfully scaled her own agency and account online.

I’m really passionate about social media managers getting it right. It bugs me that there’s so much hype about being a social media marketer with zero experience and no need to learn anything. So, I’ve carved out my own little corner of the Internet to teach marketers and business owners the real deal about nailing social media.

Tomisin Smith

Agencies Owners

Marketing Agency

Adrienne Hunter

Natural-born leader, tech-savvy, and results-driven, Adrienne founded Sage Mind Marketing to encourage meaningful ways to connect with consumers and elevate wellness brands.

Marketing Agency

Alete’ Dotson

Alete’, founder of Media Mayhem 247, boosts female entrepreneurs with impactful strategies, gaining CBS features and revenue growth. Social media and email expert.

Marketing Agency

Ben McKinney

Senior copywriter and tone of voice creation specialist. Started by marketing his window cleaning business at 21. Co-founder of Copy Or Die, crafting words for eternal brands.

Marketing Agency

Diana

Diana, blending holistic branding and a decade of global adventures, founded Deeply Rooted Studio. Empowering founders to elevate brands into premium experiences.

Marketing Agency

Emily Jones

Founder of Two Shoes Creative, excels in purpose-led branding. With extensive design experience, she collaborates with “nice people doing nice things.”

Marketing Agency

Graham Todd

He’s the co-director at Spaghetti Agency, and a captivating speaker on a mission to demystify marketing, making strategies accessible and exciting for all.

Marketing Agency

Kumba Dauda

Founder of Wholehearted Social, empowers brands with organic social strategies, amassing over a million followers. She’s worked with brands like L’Oréal.

Marketing Agency

Martina Gordeen

Founder of SixtySix, crafts connections for talents and businesses. A blogger turned strategist, she’s driven to improve access through curated events and strategies.

Marketing Agency

Megan Thudium

A B2B content strategist, the founder of MTC | The Content Agency. Specialising in branding and thought-leadership marketing for innovative climate brands.

Marketing Agency

Shanté Gorman

Shanté Gorman, founder of Sugarpunch Marketing, went from a single mom to a data-savvy fractional CMO, mentoring in ethical marketing and mental health advocacy.

Marketing Agency

Tomisin Smith

The owner of Twenty Six Digital, she is a seasoned social media strategist aiding product-based businesses, with a rich multinational background.

Marketing Agency

Vicky Owens

Founder of SSM, she has turned personal challenges into a six-figure social media enterprise, now a top-ranked podcaster, strategist and trainer.

tomisin smith

Content creation is great when you're getting the bells and whistles, and everybody's sharing your post, and the Analytics is looking great. But those posts that did not do well, they're also lessons.

marketing should be fun

Social Media Trailblazers

Spread the word, help us amplify the impact

We curate this list each year because we love celebrating people. Our only ask is to help us share this list with your network to introduce some incredible people to the wider online world. Our mission since the beginning has been to make marketing Inclusive, human and fun.

Even if it doesn’t sound like much, introducing more people to what we do, our mission, and our work allows us as a small bootstrap company to make more of a difference on a day-to-day.

marketing should be human

The Ones to Watch

Talent to Watch

Annie-Mai Hodge

Founder of Girl Power Marketing, helping to grow businesses internationally by bringing empowerment, energy, and creativity to their marketing strategy. Has built a strong community on her Instagram.

Talent to Watch

Francesca Crawford

A freelance social media marketing consultant and digital creator, merges creativity with strategic management, delivering tailored experiences for audiences.

Talent to Watch

Maria Frances Marinay

Founder and Head of Social at beige. social, a global social media agency. With 10+ years experience she is passionate about using digital marketing to build a conscious world.

Talent to Watch

Nia Patel

Nia excels in personal branding, now a LinkedIn Top Social Media Voice and content creator, focusing on social, wellbeing and career growth via @marketersinprogress.

Talent to Watch

Preeti Dhadda

Founded in 2021 by Preeti, Curated by Preeti is a WOC-owned agency specialising in strategic, engaging content to boost clients’ social media presence.

Talent to Watch

Shlomo Genchin

An award-winning copywriter and ‘The Creative Marketer’ creator, has penned ads for Siemens, Burger King, and leads creative at Ground Up Ventures.

marketing should be impactful

Exclusive Feature Spotlight

Explore inclusive marketing with expert Sonia Thompson. Discover practical insights on embracing diversity, storytelling, and learning from mistakes to create stronger communities.

Inclusive marketing is not just a strategy. It’s a commitment to making every individual feel seen, heard, and valued. It’s about creating a world where everyone belongs.

Sonia Thompson

What does positive impact certified mean?

Among our list you’ll also see a few people who are positive impact certified. These amazing humans are part of our alumni community, who have graduated from our 8-Week Marketing Certification. You can find out more below.

For Your Next Podcast Listen

Podcaster

Ashlee Sang

Consultant for conscious and caring leaders so they can grow their impact and their revenue. As host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action.

Podcaster

Jeremy Enns

Founder of Podcast Marketing Academy, guides brands and podcast creators to achieve growth milestones. Offering step-by-step playbooks and marketing education.

Podcaster

Mercy Abel

Impact & Marketing Lead at John Doe Group, leads UNLOCKED, offering paid internships. A multiple Award winner and passionate about promoting Black talent through platforms.

Podcaster

Ramli John

Ramli John, podcaster at Marketing PowerUps and author of ‘Product-Led Onboarding,’ is also a growth coach for firms like Microsoft, Mixpanel, and Ubisoft.

Podcaster

Sonia Thompson

CEO of Thompson Media Group, she is an inclusive marketing strategist featured in Forbes and Inc, and host of the Inclusion & Marketing podcast.

Podcaster

Vicky Shilling

Vicky, the Wellness Business Mentor, guides health practitioners in monetising expertise, offering insights through her book, podcast, and mentoring.

sonia thompson

In marketing, imperfection can be more valuable than perfection, as it humanises and connects with consumers.

Purpose, DEI, Ethical Champions

Purpose-Driven Rockstar

Alexandra Asanache

Alexandra, ethical digital marketer for 3+ years, embeds values in strategies, offering services/resources for conscious businesses. Expert in holistic strategy.

Purpose-Driven Rockstar

Andrea Reeves

An ADHD systems specialist, aids neurodiverse creatives and business owners. She cultivates compassionate, values-driven systems with introspection and technology.

Purpose-Driven Rockstar

Caner Veli

Founder of Liquiproof and Kind Community, empowers sustainable DTC founders. Kind Community is a hub for positive impact, drives businesses toward a better future.

Purpose-Driven Rockstar

Chris Thornhill

CEO of Growth Animals, a B-Corp Certified agency, blends business growth with positive impact. Advocates ethical, helpful, and inspiring marketing. Mentors for Brightside.

Purpose-Driven Rockstar

Claudia Guerreiro

disillusioned with traditional marketing, she embraced Conscious Marketing – placing purpose at the core. she champions a community blending social impact and profits.

Purpose-Driven Rockstar

Daniela (Dani) Herrera

Award-winning DE&I Consultant and Founding Partner at Allies in Recruiting, brings 17+ global years of expertise, fostering inclusive cultures and championing equity.

Purpose-Driven Rockstar

Erika Rodriguez

CEO of Nadi Marketing, builds partnerships for conscious companies. Founded in 2020, it evolved into an ecosystem fostering conscious community and sustainable impact.

Purpose-Driven Rockstar

Isabel Sachs

Creative entrepreneur and public speaker with 18+ years experience. Passionate about diversifying the creative industry, she’s worked with Converse, Lipton, and Red Bull.

Purpose-Driven Rockstar

Julia Firestone

A transformational coach, empowers social impact individuals to find their spark, take up space, and thrive. Overcome your obstacles today and align your vision and values.

Purpose-Driven Rockstar

Lauralee Whyte

Founder of UK based inclusion focused keynote speaker and entertainer agency. Londoner and recovering Pineapple trinket addict (sort of…).

Purpose-Driven Rockstar

Lea Tierney

Copywriter and Messaging Mentor. Specialising in brand positioning, personality crafting, and intentional storytelling. Co-host on the Digital (Gold) Dust podcast.

Purpose-Driven Rockstar

Sarah Potter

A bestselling author and founder of La Dolce Vita®, aids soul-led founders in embracing a life with impact, drawing from her journey of self-discovery and healing.

Purpose-Driven Rockstar

Slavina Dimitrova

Slavina has 17 years in marketing, excelling in digital strategies and sustainability. She focuses on effective, transparent marketing and anti-greenwashing.

Purpose-Driven Rockstar

Veronica L Vilches

The founder of The Word on Record and is a multilingual communications expert, helping start-ups tell their stories with purpose and heart with human to human marketing.

Purpose-Driven Rockstar

Yuval Ackerman

An ethical email marketing strategist that shines in crafting transparent, story-driven campaigns for B Corps. A food-loving digital nomad, when not coming up with bad puns.

marketing should be accessible

Marketing Consultants & Experts

Marketing Consultant

Amy Walters

Founder of Bloom Creative, elevates brands with meaningful refreshes and quality design. A public speaker, she shares insights on design and artificial intelligence.

Marketing Consultant

Anna Burgess Yang

A Chicago-based freelance writer in financial technology, is dedicated to workflows and automation. Creates valuable resources for freelancers and marketing teams.

Marketing Consultant

Anna Skipwith

hellosocial.media founder, excels in community building and empowering small businesses on social media. PR pro turned digital marketing instructor, guiding careers.

Marketing Consultant

Ayo Abbas

Built environment marketing consultant, Digital Woman of the Year 2022, offers B2B strategy, content creation, and training. Clients: top engineering firms and start-ups.

Marketing Consultant

Jen Corcoran

On a mission to empower sensitive, introverted, and empathic female coaches, she enhances LinkedIn profiles using the PACT™ framework. Clients feel reinvigorated.

Marketing Consultant

Madison Clark

A full-time freelance writer, excels in remote copy, content, and newsletter support. Founder of Grief Cards, crafting sympathy cards with a unique touch.

Marketing Consultant

Mark Masters

Founder of You Are The Media and the popular conference Creator Day, he is empowering people to create businesses that others naturally want to be with.

Marketing Consultant

Mel Barfield

Creative copywriter & brand writer. She writes for Freelancer Magazine. Loves short copy & naming projects. Mechanical keyboard enthusiast. Skiing & cheese dreamer.

Marketing Consultant

Michelle Mowbray

A Growth Marketing & Advertising Strategist, propels startups to scale-ups. With vast agency experience, she crafts strategic plans for founder-led success.

Marketing Consultant

Minal Patel

Founder of Marketing by Minal to help small business owners master email marketing. With 20+ years of experience, she guides them to connect with their communities.

Marketing Consultant

Sophie Miller

Social media educator and consultant, she is the founder and director of global marketing community of Pretty Little Marketer, which has a following of over 350,000.

Marketing Consultant

Tillie

A brand builder and strategic visionary, crafts bold identities and stunning digital spaces, weaving magic to make her clients stand up and share their genius with the world.

Nominate marketers for the 2025 list

Nominate

Nominate yourself or a friend (or both?). Our form takes roughly 3 minutes to fill ⏰

Wait eagerly

We start drafting our list for the following year in Winter, so we'll start contacting nominees to get final details 👀

Get the scoop

Nominations close in November. The list will be live in January - so make sure you keep an eye on your inbox!

2024 edition

top marketers making a positive impact

CELEBRATING TRAILBLAZERS WHO WANT TO MAKE MARKETING MORE ACCESSIBLE IMPACTFUL INCLUSIVE HUMAN FUN ​

fabfounder & ceo

Who are we anyway?

exclusive features

Sonia Thompson on Creating Inclusive Marketing Strategies

Being True to You on Social Media with Tomisin Smith

Jump to section

Top Voices in Marketing & Beyond

Amanda Natividad

Frances O Matthews

Heather Murray

Jeff Felten

Kevin Shen

Lara Sheldrake

Lex Hearth

Miruna Dragomir

Rita Cidre

Exclusive Feature Spotlight

Tomisin Smith

Agencies Owners

Adrienne Hunter

Alete’ Dotson

Ben McKinney

Diana

Emily Jones

Graham Todd

Kumba Dauda

Martina Gordeen

Megan Thudium

Shanté Gorman

Tomisin Smith

Vicky Owens

Content creation is great when you're getting the bells and whistles, and everybody's sharing your post, and the Analytics is looking great. But those posts that did not do well, they're also lessons.

Social Media Trailblazers

Elle Money

Emma York

Gus Bhandal

Jess Bruno

Manu Muraro

Nicola Webster

Spread the word, help us amplify the impact

The Ones to Watch

Annie-Mai Hodge

Francesca Crawford

Maria Frances Marinay

Nia Patel

Preeti Dhadda

Shlomo Genchin

Exclusive Feature Spotlight

Sonia Thompson

What does positive impact certified mean?

For Your Next Podcast Listen

Ashlee Sang

Jeremy Enns

Mercy Abel

Ramli John

Sonia Thompson

Vicky Shilling

In marketing, imperfection can be more valuable than perfection, as it humanises and connects with consumers.

Purpose, DEI, Ethical Champions

Alexandra Asanache

Andrea Reeves

Caner Veli

Chris Thornhill

Claudia Guerreiro

Daniela (Dani) Herrera

Erika Rodriguez

Isabel Sachs

Julia Firestone

Lauralee Whyte

Lea Tierney

Sarah Potter

Slavina Dimitrova

Veronica L Vilches

Yuval Ackerman

Marketing Consultants & Experts

Amy Walters

Anna Burgess Yang

CELEBRATING TRAILBLAZERS WHO WANT TO MAKE MARKETING MORE ACCESSIBLE IMPACTFUL INCLUSIVE HUMAN FUN

fab
founder & ceo