Grow your marketing career with a mentor in your pocket
Get the All-Access Pass. Accredited courses, live calls and a global community of marketing rebels, all in one place.
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Marketing can be hard. Doing it alone is harder.
You've been self-taught and scrappy, piecing it together from a hundred open tabs, "new best practices" and 11pm spirals in your notes app. You weren't meant to keep up with all of it on your own.
So don't. This is the one place you drop into to learn the thing, ask the question, ship the work and stay consistent, with people who actually get the job.
"Before joining, I was flying the marketing plane solo. Joining AMS was like instantly getting an entire crew and ending my decision fatigue."
Ask your question and watch the room show up.
Within hours you've got real answers, from Fab, from the coaches, from members who've been exactly where you are. These are all real questions from inside.
One pass, four ways to grow.
Show up live and leave with something real.
Every session runs with Fab and the coaches, in real time, on real things. Bring your messy ideas to a Hot Seat, catch the 30-minute What's New in Marketing briefing, or sit in on an off-the-record chat. Not a webinar you half-watch with your camera off.
I'm really enjoying expanding my marketing knowledge further with the Alt Marketing School run by Fab Giovanetti. If you're looking for action-oriented training you can do whenever, wherever, I recommend it.
Short, accredited training with real projects.
CPD-accredited and built to finish. Start with a quick win, practise with interactive tools, then submit one real project. Within days you've got feedback from Fab and the coaches on the actual thing you made.
Sonia Moroni Duru, AMS member
Plug-and-play tools for your work.
Notion, Canva and Google templates and swipe files, ready to open and use today.
Short on time? We got you.
50+ individual workshops from marketing experts. One focused hour, then back to your day.
Here's who's in your corner.
Coaches, ambassadors and members who share their work, answer your questions and hype each other up. There's a lot of knowledge in this room, and people actually want to share it.
Finding like-minded people online is truly a beautiful experience. I've had the opportunity to learn from and receive feedback from incredible professionals I might not have met in the traditional professional world.
Fab's energy is absolutely contagious and makes me want to be the best marketer I can be & become. The school offers a variety of formats, including workshops, group audits, masterclasses, and a space to interact and collaborate with the alt marketing community. If you want to stay ahead of what is happening in marketing and if you want to use it as a tool for good, don't hesitate to join as a student!
One pass. Pay what fits.
Everyone gets exactly the same access, whatever they pay. Choose the number that matches where you are right now.
Cancel any time. If you leave, you can only rejoin when doors next open.
Ask your manager in 30 seconds.
Fill in the blanks and we'll write the email. Managers approve painkillers, not vitamins, so it leads with what the company gets.
Fab Giovanetti is in the room with you.
Fab founded Alt Marketing School and the Business of Marketing. She runs the live sessions, reviews assignments alongside the coaches, and answers questions in the community.
- 16 yearsin marketing, and an award-winning author
- As seen inForbes, Business Insider and The Next Web
- 3 years runningone of the 50 digital women to watch (2022 to 2024)
Don't take our word for it.
I've been a part of many communities in my time, but none compare to Fab and the Alt Marketing School's feeling of community. Being a student was so much fun, and I met many fellow marketers who were all trying to learn and grow. My biggest takeaway was that marketing is about communicating with hearts, not heads. I'd recommend the school to any marketer trying to start or further their career.
Your questions, answered.
I'm swamped. Will I even have the time?
Good. This isn't another thing. It's the place you drop into when you need quick wins, feedback or one focused hour, then get back to your day.
I'm not in the UK. Should I join?
Absolutely. Our rebels are scattered across the UK, the US, Europe and Australia, and events run at times that work for Asia, Europe and morning US and Canada.
Marketing changes so fast. Is the content up to date?
Yes, that's the whole point. Workshops focus on fresh, topical areas and the live events keep you in the loop on what's actually worth testing.
Will I get value for my money?
Each course is £57 on its own and templates range from £9 to £27. The pass gives you all of it, plus the community and the coaches, and it counts as a business expense.
I can't afford £15 a month right now. Is there another way in?
Yes, and you don't have to prove anything to us. The mentoring programme is six months from £5 a month, with a coach-led group of 4 to 5 and full Classroom access. Apply here.
When do doors open again?
We open a couple of times a year. The next chance is Open Week, starting Tuesday 12 January 2027 with a free Open Day Class in Session. Join the waiting list and you will hear from us before we announce it anywhere else. In the meantime our Class in Session events are open to everyone, so you can meet the coaches and see how we actually work before you commit to anything.
How do cancellations and refunds work?
You can cancel any time in the member portal, and you get a reminder before each renewal. One thing worth knowing: if you leave, you can only rejoin when doors next open, so you would be waiting for the next intake. We can't refund payments once processed. See our Refund Policy.