Twelve unconventional marketing skills
The things that make you good at marketing, curiosity, confidence and efficiency, are the ones nobody teaches. Half an hour with me, and a taster of how we teach inside the Certification.
It's on demand, so it fits round your week
No waiting room, nobody to rush for. It's built to feel like one of our live classes, with questions to answer, polls and little exercises as you go.
Start now, or later
Press play straight away, or choose one of the times we run each weekday. Your link arrives by email either way.
Join in as you watch
Answer the questions, try the exercises, pop a question in the chat. We read every message and reply by email.
Miss it? No stress
We send a replay link that stays open for three days, so you can come back to it when there's a gap.
Four things you'll walk away with
A taster of the Certification, our eight week programme that runs twice a year, in spring and autumn.
Save my seatA tour of the 12 skills, grouped into three clusters, so you can see the whole map instead of a list.
A read on your own strengths and growth areas, using the DISC matrix, with a quiz and a worksheet to take away.
A hands-on exercise for each cluster, including the priority scale, for deciding what to actually do first.
A proper look at the Certification, where the live classes happen, so you can decide if it's your next step.
Anyone who got handed marketing with no map
Self-taught and scrappy marketers, new marketers, career changers, freelancers, creators, and people who picked up marketing because somebody had to.
If you've ever wondered whether you're behind: you're not. You just never got the map.
People who took the full thing
"Before the certification I was an absolute marketing newbie. After the certification I feel so much better prepared and educated to achieve my goals in the marketing world."
"This program reminded me that marketing CAN still be thoughtful, creative, experimental, and fun."
"The most engaging course I've taken, hands down. Definitely do this certification if you're looking to skip the sketchy marketing tactics and learn real, honest-to-goodness strategy."
"I know exactly where my marketing strategy stands. My clients have ALREADY benefited from my newfound mindset and focus!"
Save your seat for the free class
Meet Fab Giovanetti
I'm the founder and head teacher at Alt Marketing School. I'm an award-winning author and a marketing consultant, and also a straight-talking, Sims-loving, band t-shirt addict.
My students call me the marketing fairy godmother, which makes me smile more than it probably should. All I really do is bring people together and let them bring the best out of each other.
- 16 yearsin marketing, and an award-winning author
- As seen inForbes, Business Insider and The Next Web
- 3 years runningone of the 50 digital women to watch (2022 to 2024)
Even though I was in a different timezone, I felt like a part of the community, supported throughout the course. Fab is an exceptional teacher and mentor who will undoubtedly catalyze your growth in your marketing journey!
Come and see how we teach
It's free, it's on demand, and it takes about half an hour.
Some people want the class. Some just want the curriculum. Both are fine by us.