Ambassador and career mentorship programme
Applications open. Next group starts early 2027

Because you were never meant to do it alone

Six months of small-group mentoring for marketers just getting started: students, first-jobbers, career changers and anyone looking for their next opportunity.

From £5 a month, pay what you can. Real coach, real group, real work.
Fab and two members laughing and holding pom-poms at an in-person event, overlaid with member messages
£5+
a month, pay what you can
4 to 5
people in your group, plus a coach
6 months
one call a month, Slack every week
Full access
to the AMS classroom and community
Who it's for

Early in marketing and tired of guessing?

This is the way in when a membership feels like a stretch. Same classroom, same community, plus a coach and a small group who know your name.

Students
Finishing a course and not sure what marketing actually looks like day to day.
First-jobbers
In your first marketing role and the only marketer in the room.
Career changers
Moving into marketing from somewhere else and need a map, not a lecture.
Between roles
Looking for your next opportunity and want your work seen by people who can help.
How it works

Six months, one small group, real work.

You join a group of 4 or 5, plus an AMS coach who works in marketing right now. One hour together every month, Slack in between, and the full AMS classroom whenever you want it.

Month one
You join a small group.

What you'll cover
Imposter syndrome and entering the industry
Positioning and personal branding
Networking and building your support network
Facilitation and presentation skills
Coaching and leading from within
What we ask of you

This is an ambassador programme as much as a mentoring one. You show up for the group, and you show up for the community: a bit of weekly cheerleading inside AMS, sharing wins, answering a question when you can. We send the specifics when you apply.

Pay what you can, from £5 a month. You pick the number. Nobody checks.

Fab Giovanetti
Fab Giovanetti
Founder, Alt Marketing School
Paulina Folaron
Paulina Folaron
Coach, marketing strategist
Rebecca Holloway
Rebecca Holloway
Coach, paid social consultant
Lara Parry
Lara Parry
Ambassador
Eleanor Quinn
Eleanor Quinn
Ambassador
Sonia Moroni Duru
Sonia Moroni Duru
Ambassador
Your crew

Coaches who do the job. Ambassadors who did the programme.

Your coach works in marketing right now. The ambassadors around you have been exactly where you are, and most of them stayed.

Eleanor Quinn
Before joining, I was flying the marketing plane solo. Joining AMS was like instantly getting an entire crew and ending my decision fatigue.
Eleanor Quinn · Marketing Coordinator at Ignite Healthcare, AMS ambassador
Sonia Moroni Duru
Being an ambassador helped me truly focus on my skills and believe in them! I needed a place to put them into practice with supportive people, and it has also helped me come up with creative ideas. AMS is such a cool place to hang out, and being an ambassador was another excuse to do so!
Sonia Moroni Duru · Marketing strategist, AMS ambassador
Joni Chan
I gained so much confidence as an ambassador, especially as I'm learning to talk about myself and what I do. I loved having such a supportive (and fun!) gang and the structure and accountability. I look forward to jumping in every week.
Joni Chan · UX content strategist, AMS ambassador
Apply

Tell us where you are. We'll find you a group.

Five minutes, no CV. We read every application and reply within a week, and you join at the next intake. The next group starts early 2027.

1
Apply below and tell us what you're working towards.
2
We match you with a coach and a group that fits.
3
Pick your monthly amount, from £5, and get your classroom login.
Clarissa Jurumenha
Finding like-minded people online is truly a beautiful experience. I've had the opportunity to learn from and receive feedback from incredible professionals I might not have met in the traditional professional world.
Clarissa Jurumenha · Creative and content strategist
AMS Mentoring Programme application
FAQ

Before you apply.

What does pay what you can actually mean?

You choose a monthly amount from £5 up. Everyone gets the same programme whatever they pay. If you can pay more, you help fund someone else's seat.

How much time does it take?

One hour a month on the group call, plus whatever you put into Slack and the classroom. Most people spend an hour or two a week.

Do I get the courses too?

Yes. You get the full AMS classroom: CPD-accredited short courses, 50+ expert workshops, templates and the community in Slack.

What happens after six months?

You choose. Stay on as a member and keep your rate, or level up as a Marketing Rockstar: group coaching every eight weeks alongside our certification graduates, and your face on our website.

I'm a bit further along. Is this still for me?

Probably not, and that's fine. The All-Access Pass gives you the same classroom and community from £15 a month, no application needed.

Your crew is waiting

Stop guessing on your own.

Apply now
From £5 a month. Same programme at every price.