Positive Impact Marketing Certification
The full curriculum.
Thanks for grabbing it. Twelve weeks, five building blocks and one marketing plan you'll actually use. Here's how it fits together.
Head teacher
Fab Giovanetti
Duration
12 weeks
Live sessions
Tuesdays, 10am or 3pm UTC
Session length
90 to 120 minutes
Cohorts
March and September
How it works
Three ways you'll learn.
Your Tuesdays are a mix of live workshops and hot seats. Everything else you watch in your own time.
Live, counts towards your certificate
Live workshops
Five workshops taught by Fab and guest experts. You learn the framework, then apply it to your own brand in the room, with the group around you.
Live, opt in
Hot seats
Small, coach-led sessions between workshops. Put your plan in the hot seat and leave with its strengths, its weak spots and your next step. Come when you need one.
In your own time
On-demand modules
Short video lessons, each with templates in Notion, Canva and Google. 20+ hours in total, and you keep access for life.
What you'll cover
Five building blocks.
Each block pairs a live workshop with an on-demand module, and adds a section to your marketing plan. The order of live sessions may shift slightly to fit the cohort.
Block 1
Brand and values
Who you are, what you stand for, and how to market ethically and inclusively.
Live workshop
Brand identity and value-based marketing
On demand
EDI, inclusive and ethical marketing
In your plan: your brand manifesto and identity
Block 2
Audience and community
Get to know the people you serve, and design a community around them.
Live workshop
Market research, personas and insights
On demand
Principles of community design
In your plan: your audience persona
Block 3
Copy and funnels
Words that connect, and a journey that builds relationships instead of pressure.
Live workshop
Purpose-driven copywriting
On demand
Relationship-driven marketing funnels
In your plan: your messaging and customer journey
Block 4
Content and visibility
Show up consistently and get found by the right people.
Live workshop
Social strategy and content workflows
On demand
SEO for user intent
In your plan: your channels and content workflow
Block 5
Strategy and measurement
Bring it all together and know whether it is working.
Live workshop
Building a strong marketing strategy
On demand
OKRs, targets, metrics and reviews
In your plan: your SWOT, strategies and metrics
"I learned about the positive impact funnel and the power of building communities. Fab is an exceptional teacher and mentor."
You finish with a revision session, then graduation: hot seats with marketing experts and a proper celebration.
Your assignment
One marketing plan, built as you go.
A 10 to 12 page plan covering your brand identity, audience persona, SWOT analysis, channels, strategies and metrics. Use your own business, your employer or a client as the case study.
Certificate criteria
Two things earn your CPD-accredited certificate.
Attend at least 75% of the live workshops, and submit your draft marketing plan. Miss a few sessions? A coach will check in and talk through your options.
Time commitment
Your Tuesday session, plus 2 to 3 hours a week.
That covers your plan and the on-demand modules. Every live session is recorded if life gets in the way.
Systems and templates
A £250+ library, in Notion and Google.
Including your own OKRs dashboard, a 90-day audit worksheet, a customer scorecard and a full content creation system and workflow.
Get your employer to pay
Build your pitch in two minutes.
Managers approve painkillers, not vitamins. Tell us what your team needs most and we'll write the email for you. You'll also get an invoice and a certificate to forward for reimbursement.
What would help your team most? Pick any.
Your email, ready to send
"It's marketing 101 and like a marketing MBA all at the same time. Any how-to documents, process templates, walkthrough videos and resource links, it's all there for you at your fingertips."
"This course was packed with information and went deep into the theory as well as the practice. Having access to Fab in the way of hot seats and feedback was also really helpful."
"The session vibes are fun and super complete. Alongside those virtual bubbles, there are also videos and resources you can refer to. Everything is fluid and engaging."
Next cohort starts in March 2027
Seen enough? Take your seat.
£630, or three payments of £210. Scholarship seats from £225.