Marta Canga is an award-winning Spanish vegan, cruelty-free and sustainable lifestyle blogger living in London. Having begun blogging about sustainability over 4 years ago, Marta is a hugely respected voice in her global community.
Her audience is very interested in sustainable fashion and living, plant-based food, cruelty-free beauty and living an ethical lifestyle. She has worked with hundreds of brands, including big names such as Lush, Waitrose and The Body Shop.
Hi! Or should I say hola!
I’m actually Spanish but I was born and raised in Brussels, Belgium. So I grew up speaking Spanish and French actually. I’m 28 years old and I came to London in 2014 to study for a Master’s degree. I ended up staying here. I really felt like having a new adventure in a new country and just really loved the London vibe.
Where it all started
I can’t believe how far I’ve come when I look back at my pictures. It all started back in 2012 on Flickr, so it’s been 9 years of photo-sharing!
I took a deep dive into veganism back in 2015 and that really changed everything. I looked into having a full vegan diet and lifestyle, and the more I looked into clothing, the more I discovered ethical fashion and sustainability. Since it’s been a journey of learning (and unlearning!) that I took upon my socials.
Embracing the sustainable lifestyle
I wasn’t the type of kid who really cared about the planet growing up. Like most kids I suppose, I grew up learning about climate change but that was about it. I think things started to click in my head the moment I learned about veganism and how a plant-based diet was key to slowing down the climate crisis. It just made sense to me. 6 years later, I now understand veganism isn’t for everyone and it’s not the answer to everything. But that’s how it started for me.
Using social media to make an impact
I think I’m mostly known in the sustainable fashion space more than anything. And I truly do love fashion so much so I think that really stands out for me. However, I used to work as a cook at a Japanese restaurant a few years ago. Cooking is one of my greatest hobbies. I have shared a few recipes on my channel too and that makes me very happy. I prefer cooking to eating believe it or not! Finally, I think however skincare is my latest obsession.
I opened a skincare dedicated account at @martacangaskin this time last year during the lockdown. It’s been an absolute joy. I love talking to dermatologists and health professionals all about skin and I think that if I wasn’t an influencer, I would most likely be a derm as well!
I love posting informative yet fun content for my audience to learn about brands that are changing the game. Most of my audience is already quite aware of the need to change our behaviour to have a positive impact on the planet – they just don’t quite know where to begin. So sharing recipe ideas, cool eco-friendly brands, tips, engaging with them etc is my way of doing social media!
How brands are aligning to the sustainable mission
I do love working with each and every brand that reaches out to me, to be honest. I would say I have a bit of an extended family with the team at Minuit Sur Terre, which is a French ethical fashion brand that is doing incredibly well. Everything is vegan, they make super stylish vegan shoes and now clothing, and I’ve had the incredible opportunity to model and travel with them. A true gem of a client and a really outstanding brand in my opinion.
I am also featured in Eating Our Way To Extinction is the new film starring incredible talents like Kate Winslet. They selected a small clip of me eating vegan food from one of my YouTube videos which got featured in the movie. So exciting!
We live in an eco bubble of “living consciously” and it’s almost as if we struggled to reach a wider audience with the eco-friendly message. I do think these documentaries are really important though. Seeing veganism in the mainstream media (such as Freya Cox with the current GBBO), normalises the existence of a plant-based diet that is better for the environment, human lives, and animals.
Social media is a bit of a double-edged sword in my opinion though, with really great information and also lots of misinformation, so I can understand why some people might feel overwhelmed. But we all have to start somewhere.
- Switch or consider a plant-based diet.
- Vote for people who actually care about the climate.
- Switch to an ethical bank to avoid investing in fossil fuels.
Ethical in 2022 and beyond
I think vegan eggs and vegan fish alternatives are slowly creeping up to the “newest” trends in food for sure. As per fashion, I saw Stella McCartney use mushroom leather for the first time ever in a fashion week in Paris. Times are definitely changing! Every year I see an increase of interest in sustainability, which a lot of brands use as a greenwashing mechanism but that’s another topic. I don’t think any of it is going to slow down any time soon.