Master the basics of digital marketing with this intensive experience rooted in positive impact principles
Create a marketing roadmap that ties in with solid values to understand audiences and connect on a human level.
You want to understand the core principles of digital marketing before diving deeper into the basics of digital strategy, consumer insights, storytelling, and how to connect with each customer
you are a purpose-driven business
looking to create a roadmap that allows you to stand out in your audience’s mind
you are a new or upskilling marketer
ready to understand the reasons behind successful strategies that are rooted in purpose
you are a professional or entrepreneur
who wants to use marketing to prioritise relationships over quick wins and stop relying on ads
learn from headteacher fab
Lover of strong espressos, marketer, storyteller, multi-hyphenate wordsmith and professional hugger, Fab’s is on a mission to make marketing inclusive, impactful and fun by showing how positive impact marketing can turn any audience into a community of raving superfans.
what you’ll learn in this self paced experience
marketing goals & platforms
Set powerful marketing goals for both growth and sales that will keep you motivated and explore the 4-step formula to create relationship-driven marketing strategies.
audience psychology & needs
Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your strategy. Develop fun and effective market research practices, adopt a simple framework to give your audience the solution they are looking for – spoiler alert, we are talking about you!
storytelling in marketing
Define a cohesive narrative that encompasses the facts and feelings created by your brand and connect to your deeper mission and vision. Maximise your story by presenting it memorably, deeply connecting with your audience’s needs and pain points.
path to mastery
actionable blueprints from marketing masters insights
proven marketing tactics that will wow clients & colleagues
easy-to-customise templates to upgrade your marketing systems
as well as access to our courses, you get
Because working in marketing is already hard as it is, we are to take out the guesswork and provide you with the best tried-and-tested tactics for your marketing strategy
weekly tactics and insights
a network of marketing peers
Access an integrated community to share your work, ask questions, access 100s of content prompts, templates and tactics
live marketing sprints & hot seats
Hop into monthly online Sprint workshop and mastermind calls to get growth coaching from the faculty and marketing masters
Receive the ultimate weekly roundup directly in your inbox to get you FULLY ready to work smarter, not harder.
Feel more confident in your strategy and direction as you build strong and lasting relationships with your audience
The online world can be beautiful, but also damn lonely. We all go through moments of struggle, overwhelm, and confusion. When we come together we can amplify our impact tenfolds.
Our private community is here to provide you with the guidance you need and the right strategies to see results and market with purpose.
Our newsletter tactics and insights can be found within our community in searchable dedicated threads
We know life can be busy, and some members prefer to be quiet listeners, and that’s okay. Still, we want to reward community building, so if you become an active member and access special prizes and access to marketing labs
You’ll be invited directly to join within your signup portal as well as email. Setting up your profile takes 5 minutes and then you’re ready to roll!
You can manage your subscription directly from Gumroad, the checkout platform you’ll sign up from.