self-paced course

Introduction to digital

Master the basics of digital marketing with this intensive experience rooted in positive impact principles

Create a marketing roadmap that ties in with solid values to understand audiences and connect on a human level

this course is for you if...

You want to understand the core principles of digital marketing before diving deeper into the basics of digital strategy, consumer insights, storytelling, and how to connect with each customer


you are a purpose-driven business 

looking to create a roadmap that allows you to stand out in your audience’s mind


you are a new or upskilling marketer

ready to understand the reasons behind successful strategies that are rooted in purpose


you are a professional or entrepreneur

 who wants to use marketing to prioritise relationships over quick wins and stop relying on ads

learn from headteacher fab

Master of the marketing rebels

Lover of strong espressos, marketer, storyteller, multi-hyphenate wordsmith and professional hugger, Fab’s is on a mission to make marketing inclusiveimpactful and fun by showing how positive impact marketing can turn any audience into a community of raving superfans.

what you’ll learn in this self paced experience

Course curriculum



marketing goals & platforms

Set powerful marketing goals for both growth and sales that will keep you motivated and explore the 4-step formula to create relationship-driven marketing strategies.


audience psychology & needs

Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your strategy. Develop fun and effective market research practices, adopt a simple framework to give your audience the solution they are looking for – spoiler alert, we are talking about you!


storytelling in marketing

Define a cohesive narrative that encompasses the facts and feelings created by your brand and connect to your deeper mission and vision. Maximise your story by presenting it memorably, deeply connecting with your audience’s needs and pain points.


Positive impact marketing can be addictive, please practice responsibly

path to mastery

actionable blueprints from marketing masters insights 

proven marketing tactics that will wow clients & colleagues

easy-to-customise templates to upgrade your marketing systems


Your new positive impact marketing toolkit

  • Master digital marketing fundamentals – Understand the core principles of digital marketing before diving deeper into the basics of digital strategy, consumer insights, storytelling, and how to connect with the customer.
  • Map your customer journey Use psychology-driven methods to understand what drives your audience’s purchase intent. Perfect for beginners, you will be able to apply digital marketing fundamental skills in a human and meaningful way.
  • Make a lasting impressionApply the core components of a compelling “brand story” to map your brand bible and be remarkable.
  • Choose the right tools – We’ll help you choose the right content and platforms for your customers – and how to create a relationship-driven journey that turns your audience into super fans.
  • Create irresistible stories Use the principles of storytelling to create marketing assets and campaigns that engages an audience.

as well as access to our courses, you get

one-year access to our community

Because working in marketing is already hard as it is, we are to take out the guesswork and provide you with the best tried-and-tested tactics for your marketing strategy


weekly tactics and insights

Get a weekly email from us with everything you need to make your marketing more impactful and fun


a network of marketing peers

Access an integrated community to share your work, ask questions, access 100s of content prompts, templates and tactics


live marketing sprints & hot seats

Hop into monthly online Sprint workshop and mastermind calls to get growth coaching from the faculty and marketing masters

Weekly tactics

Receive the ultimate weekly roundup directly in your inbox to get you FULLY ready to work smarter, not harder. 

Feel more confident in your strategy and direction as you build strong and lasting relationships with your audience

Your new marketing BFFs

The online world can be beautiful, but also damn lonely. We all go through moments of struggle, overwhelm, and confusion. When we come together we can amplify our impact tenfolds.

Our private community is here to provide you with the guidance you need and the right strategies to see results and market with purpose.

For less than your monthly coffee, you'll get all of this (and more)




Our newsletter tactics and insights can be found within our community in searchable dedicated threads

We know life can be busy, and some members prefer to be quiet listeners, and that’s okay.  Still, we want to reward community building, so if you become an active member and access special prizes and access to marketing labs

You’ll be invited directly to join within your signup portal as well as email. Setting up your profile takes 5 minutes and then you’re ready to roll!

You can manage your subscription directly from Gumroad, the checkout platform you’ll sign up from. 

Take our Quiz to Find out your bespoke impact model