From finding key prospects to creating a journey through engagement, sales outreach is much more than “spammy emails”. Or at least, we are here to show you that it can be. As everyone is talking about cold sales tactics and strategy, how can we pop into other people’s DMs seeking relationships over ROI?
Arnaud Belinga is the co-founder & CEO of Breakcold, a personalise sales outreach software. We’ll discuss why you should personalise your emails according to your prospect’s website or LinkedIn profile. Moreover, we’ll look at how entrepreneurs and marketers can use the concept of cold sales to their advantage.
Sometimes you don’t have to send an email or a dm to connect with someone, you can just engage with them on social media. Your brain for some reason will remember this person because they engage with your content at least once or twice. – Arnaud Belinga
About Arnaud Belinga
After studying for 7 years to become a Tax Lawyer, Arnaud Belinga decided to devote himself full time to what he loves: entrepreneurship – following initial successes on small projects. He documents his journey on LinkedIn and Twitter.
He’s the co-founder & CEO of Breakcold – A personalised sales outreach software.
- Website: breakcold.com
- Linkedin: @arnaud-belinga
Consistency is the most important thing whatever you do in life
Episode resources on sales outreach
- Tom Hunt on B2B marketing:listen here
- Deliverability and email tactics: listen here
Today’s episode is brought to you by Feed