#055 – Why retention is the new acquisition with Shivraj Bassi

How can you make your brand stand out from the crowd? What’s the secret ingredient to retaining loyal customers. Shivraj Bassi from Innermost spills the beans and shares the core lessons from his journey of scaling a brand.

About Shivraj Bassi 👇
An Imperial College London alumni who spent a decade at Goldman Sachs working across divisions from London to New York. Now, Founder & CEO of Innermost, an award-winning wellness brand that’s reimagining nutritional supplements for the modern age.

Website: www.liveinnermost.com

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