self-paced course

Email marketing lab

In 2021, 4.03 billion people around the world will use email. Experts expect that number to grow as high as 4.48 billion by 2024No platform comes close to the potential, direct-to-user reach of email.

The type of connection you can create through email is unique and different from those you make on social media or other content. Starting with a simple strategy, you’ll see how email marketing can work with other marketing tools to build stronger connections with your customers.

Build credibility and trust with email

community building in your inbox

Most people you probably want to do business with likely have an email account. By providing value and showing up consistently, you can meet people exactly where they are every day (often multiple times per day, right?)


adapt your strategy

Watch our 2 workshops laying the foundations for a strong email marketing strategy


create a strong plan

Use our customisable template to start outlining your email marketing plan effectively


grow your email list

Watch our bonus training to learn how to create memorable landing pages

your two-step journey towards email mastery

Step one: building relationships via email

In our introductory workshop, you’ll start mapping your email strategy in 3 simple steps in this hands-on workshop. Get to know other professionals who’re also eager to use emails to further connect with their audience.

In our introductory workshop, you’ll learn…

  • The journey to create a deeper connection with your subscribers
  • How to implement emails your audience wants to read and open
  • Three steps to develop better newsletter email content
  • Tricks to improve your email conversions in little time without any tech background
  • How to time your email by creating a flexible calendar that works for you

make a bigger impact

“As a branding novice, understanding how your chosen values directly instruct the way you think internally, the way you act externally and how you speak to your audience. Using the values we developed in the masterclass, and following the chosen archetype, I’m going to consciously build a platform using my new found brand voice. With Fab’s guidance, I’m now ready to consciously and confidently think, act and speak through the brand values I developed”

– Matt, videographer

Step two: how to foster a community through email

In the advanced 90-minute session on the magic of email marketing, we will cover strategies to advance your segmentationlead generation and community building through email.

In our advanced workshop, you’ll learn…

  • Impactful ways to segment your subscribers to personalise your relationships 
  • Understand and master the concept of email deliverability to improve your open rate
  • Creative content ideas to build trust through exclusive opportunities
  • Different types of automation that can elevate your email strategy
  • How to harness your existing subscribers to generate new leads for you

as well as access to our courses, you get

one-year access to our community

Because working in marketing is already hard as it is, we are to take out the guesswork and provide you with the best tried-and-tested tactics for your marketing strategy


weekly tactics and insights

Get a weekly email from us with everything you need to make your marketing more impactful and fun


a network of marketing peers

Access an integrated community to share your work, ask questions, access 100s of content prompts, templates and tactics


live marketing sprints & hot seats

Hop into monthly online Sprint workshop and mastermind calls to get growth coaching from the faculty and marketing masters

Weekly tactics

Receive the ultimate weekly roundup directly in your inbox to get you FULLY ready to work smarter, not harder. 

Feel more confident in your strategy and direction as you build strong and lasting relationships with your audience

Your new marketing BFFs

The online world can be beautiful, but also damn lonely. We all go through moments of struggle, overwhelm, and confusion. When we come together we can amplify our impact tenfolds.

Our private community is here to provide you with the guidance you need and the right strategies to see results and market with purpose.

path to mastery

actionable blueprints from marketing masters insights 

proven marketing tactics that will wow clients & colleagues

easy-to-customise templates to upgrade your marketing systems

For less than your monthly coffee, you'll get all of this (and more)




Our newsletter tactics and insights can be found within our community in searchable dedicated threads

We know life can be busy, and some members prefer to be quiet listeners, and that’s okay.  Still, we want to reward community building, so if you become an active member and access special prizes and access to marketing labs

You’ll be invited directly to join within your signup portal as well as email. Setting up your profile takes 5 minutes and then you’re ready to roll!

You can manage your subscription directly from Gumroad, the checkout platform you’ll sign up from. 

Unlock our toolkit

100+ marketing & business tools

A host of tools to help you work smarter – not harder. Tools are categorised as well for easy browsing – and the list is constantly updated! Plus, you’ll get weekly marketing lessons and special deals right in your inbox.