marketing Deep Dive
Black Friday & Holiday Season Campaigns
Date: November 3rd, 2pm BST
Duration: 90 minute session
Cost: £30 – included in the all-access pass
Every November, marketers everywhere start sprinting toward the holiday season like it’s a finish line, only to realise halfway through they’ve been running in circles.
You’ve got deadlines colliding, ideas competing, and expectations climbing higher than your caffeine levels. Sound familiar?
This Deep Dive is your chance to pause, breathe, and build a campaign plan that actually works, whether you are working on Black Friday, the holiday season – or dare we say, the beginning of 2026!
Together, we’ll explore the best-performing Black Friday and holiday marketing ideas, learn what made them work, and then get hands-on to define a clear, achievable goal for your own seasonal campaign.
You’ve got 100 ideas, 10 tabs open, and zero space to breathe.
Everything feels urgent, so nothing gets the attention it deserves.
In just 90 minutes, you’ll step back, refocus, and craft a campaign strategy that’s calm, creative, and clearly aligned with what success actually means for you this season.
FRESH TACTICS
to experiment with
PART ONE
hands-on
group work
PART TWO
hot seat
session
follow-up session
Access the power duo: deep dive + on-demand course
As part of your deep-dive experience, you also get access to our CPD accredited short-course on building seasonal campaigns.
The Complete Seasonal
Campaign Planner
The Deep Dive gives you one powerful building block, but the full course walks you through the entire seasonal campaign system, step by step.
Module 1: Strategy Foundations
Start with clarity. Set goals that align with your values and business priorities, then design offers or activations that protect margins while driving demand.
Module 2: Campaigns in Action
Turn strategy into motion. Map your social, email, and partnership timelines for before, during, and after launch — using our proven frameworks for anticipation, momentum, and retention.
Module 3: Measurement & The Playbook System
Transform results into repeatability. Learn how to measure impact beyond revenue, and build your own Seasonal Campaign Playbook — a reusable system you can duplicate for every future campaign.
What's on the agenda?
Side A: Holiday Tactics You’ll Want to Steal
We’ll unpack the most creative and effective approaches brands used to stand out last year, from early-access launches to unexpected storytelling twists.
You’ll walk away with a handful of ideas you can adapt instantly, no matter your business model or budget.
Side B: Let’s Do the Work (Together)
In this section, you’ll define one clear, achievable goal for your holiday campaign.
We’ll brainstorm the right offer, and finally align it with the promotions that we qualify together.
By the end, you’ll have a campaign direction that’s focused, measurable, and completely tailored to your capacity this season (and a lot less of that last-minute chaos).
Keep the Momentum Going
Hot Seat Session
A few weeks after the Deep Dive, we’ll host a Hot Seat Session, your chance to share the work we did together in the Deep Dive’s spotlight course and the Course of the Month.
Here’s how it runs:
Quick Wins – everyone shares a highlight or challenge
Hot Seats – present your work for live coach feedback
Wrap-Up – clear next steps to keep the progress rolling
Can’t make it live? You can post your updates in the online classroom to get asynchronous feedback from our coaches and community.
How to Join
join via our all-access pass
Join our All Access Pass for extra hands-on support, momentum, and access to our whole library of training.
or access our course
OR enrol in the The Complete Seasonal Campaign Planner short course to access this and future Deep Dives tied to the topic, right inside your classroom.
About the All-Access Pass
Our strategy sessions happen inside the All-Access Pass. For just £30, you’ll get:
- Our no-fluff training collections and CPD courses that actually fit into your busy schedule
- A treasure trove of templates you’ll actually use (not just hoard)
- Monthly workshops covering the latest and greatest in the marketing world with experts who’ve been in your shoes
That’s it – £30, no hidden fees, no upsells, cancel whenever you want.
You’ll get access to calls where burnt-out marketers like you find their spark again – whether you need fresh ideas, accountability, or just someone who gets what you’re going through.
Stay as long as you need support from Fab, our coaches, and a community of marketers who are just as tired (but still passionate) as you are.
Or leave anytime – we’re still going to cheer you on from the sidelines.
FAQs
Who can access the Deep Dive?
- All Access Pass members can join every Deep Dive session.
- If you’ve purchased the individual course, you’ll be invited to this Deep Dive.
Will a replay be available?
Yes, but only for the first half of the session (tactics and insights). The second half, where we do the live activity, won’t be recorded. You can access that activity anytime in the related short course.
What if I sign up for the All Access Pass and then change my mind?
You can cancel your All Access Pass subscription at any time.
What happens if I purchase the short course instead?
You’ll get lifetime access to the course content and the related Deep Dive session. You can revisit the materials and submit your work whenever you like.