Brand Archetype Lab



Mini course

Type of training

All levels

Skill Level

Fab Giovanetti



Buy for


Join Alt Marketing School headteacher Fab Giovanetti for an engaging hands-on experience that will give you the clarity and systems you need to start embodying your archetype with confidence.

The lab is designed to be adaptable to any industry or niche. We provide examples and case studies from all walks of business life, showcasing how brand archetypes work their magic.  The power of brand archetypes transcends industries! It’s like a secret code that unlocks the hearts of your audience. 

Once you grasp the psychology and emotional triggers behind it, you’ll be a master at creating mind-blowing brand experiences.

with this course you will...

    • Identify the perfect brand archetype that resonates with your unique business personality and target audience.

    • Align your brand archetype with your content to create a consistent and captivating brand voice across all channels.

    • Adapt your brand archetype to meet the specific needs and desires of your customers, making them fall head over heels for your brand.

Who is the course for?

  • Marketers looking to elevate their brand strategy and create a strong brand identity
  • Online entrepreneurs who want to stand out in the digital landscape and connect with their target audience on a deeper level
  • Business owners who are ready to differentiate their brand and leave a lasting impression on customers
  • Content creators seeking to infuse their content with a unique brand personality that resonates with their audience

About Your teacher

Fab Giovanetti

Fab Giovanetti is an award-winning author, entrepreneur and marketer of 13 years. CEO of Alt Marketing School, she has been seen in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2022 and 2023.

Learning Path

Stand out from the competition by harnessing the power of a customised brand archetype that sets you apart and creates a strong emotional connection in four steps:

  • Explore the galaxy of archetypes, identifying the one that resonates with your brand’s soul.
  • Align your archetype to your content, giving your brand a unique voice that’ll make competitors green with envy.
  • Adapt your archetype to your customers’ deepest desires.
  • Craft your brand archetype manifesto in a few simple steps.

In this class, you’ll create your very own Brand Archetype One-Page Manifesto. The document showcases your brand’s individuality, leaving a lasting impression on your audience. Master the art of storytelling using your brand archetype, captivating your audience and building a loyal following.

  • Our brand archetype quiz that’ll reveal your brand’s true identity
  • Unlock access to the brand archetype content vault—a treasure trove of epic content
  • Get your hands on the brand archetype workbook and unlock how your brand sees you
  • Craft your own personalised brand archetype one-pager 

What people are saying about our training

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