Social Media Marketing

How to Grow your Personal Brand on Linkedin

We discuss with Ben Bradbury how to make the most of your LinkedIn profile and harness your professional network

Instagram’s Secret Weapon: Make the Most of Instagram Stories

We explore how to make the most of Instagram stories. Like they did with photo and video sharing, Instagram is now using stories to support brands and engage in conversations.

How can I calculate my Instagram engagement rate?

In this next evolution of social media influence, trust is key.
Think it this way – probably also your grandma could be an influencer: consumers have a relatively small but loyal social media following of friends, family members, colleagues, neighbours and closely held social media connections.

Judgement and validation with Gabby Bernstein

Do you find yourself endlessly scrolling through your social media 24/7? If so, you’re one…

How to prepare your blog for Christmas

Christmas is sneaking up on us once again; the John Lewis advert has been let…